Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006514 | GrubHub | $75.87 | $22.76 | $53.11 | 2026-04-01 12:09:50 |
| TXN-01006539 | GrubHub | $42.64 | $12.79 | $29.85 | 2026-04-01 12:01:39 |
| TXN-01005951 | GrubHub | $49.47 | $14.84 | $34.63 | 2026-04-01 11:25:59 |
| TXN-01006354 | GrubHub | $62.13 | $18.64 | $43.49 | 2026-04-01 11:09:06 |
| TXN-01006408 | GrubHub | $74.11 | $22.23 | $51.88 | 2026-04-01 10:21:24 |
| TXN-01006148 | GrubHub | $47.63 | $14.29 | $33.34 | 2026-03-31 23:37:51 |
| TXN-01005938 | GrubHub | $53.53 | $16.06 | $37.47 | 2026-03-31 21:54:45 |
| TXN-01006124 | GrubHub | $73.59 | $22.08 | $51.51 | 2026-03-31 19:19:52 |
| TXN-01006470 | GrubHub | $79.98 | $23.99 | $55.99 | 2026-03-31 18:18:32 |
| TXN-01006518 | GrubHub | $52.08 | $15.62 | $36.46 | 2026-03-31 18:10:20 |
| TXN-01006458 | GrubHub | $84.32 | $25.30 | $59.02 | 2026-03-31 17:54:56 |
| TXN-01006212 | GrubHub | $83.70 | $25.11 | $58.59 | 2026-03-31 17:02:54 |
| TXN-01005971 | GrubHub | $81.97 | $24.59 | $57.38 | 2026-03-31 15:59:51 |
| TXN-01006527 | GrubHub | $39.08 | $11.72 | $27.36 | 2026-03-31 15:32:58 |
| TXN-01006134 | GrubHub | $52.35 | $15.71 | $36.64 | 2026-03-31 13:35:22 |
| TXN-01006155 | GrubHub | $38.80 | $11.64 | $27.16 | 2026-03-31 13:26:26 |
| TXN-01006056 | GrubHub | $80.41 | $24.12 | $56.29 | 2026-03-31 12:58:43 |
| TXN-01006008 | GrubHub | $42.92 | $12.88 | $30.04 | 2026-03-31 12:41:23 |
| TXN-01005993 | GrubHub | $39.04 | $11.71 | $27.33 | 2026-03-31 12:37:16 |
| TXN-01006409 | GrubHub | $47.72 | $14.32 | $33.40 | 2026-03-31 12:15:28 |
| TXN-01006410 | GrubHub | $32.89 | $9.87 | $23.02 | 2026-03-31 11:18:48 |
| TXN-01006374 | GrubHub | $42.07 | $12.62 | $29.45 | 2026-03-31 11:16:11 |
| TXN-01006106 | GrubHub | $55.91 | $16.77 | $39.14 | 2026-03-31 11:10:53 |
| TXN-01006276 | GrubHub | $46.42 | $13.93 | $32.49 | 2026-03-31 10:04:55 |
| TXN-01005976 | GrubHub | $70.15 | $21.05 | $49.10 | 2026-03-31 09:57:31 |