Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003259 | DoorDash | $38.06 | $11.42 | $26.64 | 2026-03-13 09:13:19 |
| TXN-01004357 | DoorDash | $61.57 | $18.47 | $43.10 | 2026-03-13 09:02:16 |
| TXN-01002881 | DoorDash | $59.47 | $17.84 | $41.63 | 2026-03-13 08:57:02 |
| TXN-01003821 | DoorDash | $81.62 | $24.49 | $57.13 | 2026-03-13 08:06:09 |
| TXN-01003636 | DoorDash | $82.16 | $24.65 | $57.51 | 2026-03-13 08:05:46 |
| TXN-01004205 | DoorDash | $36.41 | $10.92 | $25.49 | 2026-03-13 07:07:14 |
| TXN-01004057 | DoorDash | $33.59 | $10.08 | $23.51 | 2026-03-12 22:20:24 |
| TXN-01003377 | DoorDash | $73.17 | $21.95 | $51.22 | 2026-03-12 22:13:42 |
| TXN-01003828 | DoorDash | $59.32 | $17.80 | $41.52 | 2026-03-12 21:24:21 |
| TXN-01004201 | DoorDash | $36.98 | $11.09 | $25.89 | 2026-03-12 21:20:22 |
| TXN-01002524 | DoorDash | $34.25 | $10.28 | $23.97 | 2026-03-12 21:09:40 |
| TXN-01004039 | DoorDash | $74.90 | $22.47 | $52.43 | 2026-03-12 20:14:47 |
| TXN-01004379 | DoorDash | $53.78 | $16.13 | $37.65 | 2026-03-12 20:02:07 |
| TXN-01002619 | DoorDash | $56.95 | $17.09 | $39.86 | 2026-03-12 19:25:02 |
| TXN-01002763 | DoorDash | $62.71 | $18.81 | $43.90 | 2026-03-12 19:19:06 |
| TXN-01003786 | DoorDash | $40.19 | $12.06 | $28.13 | 2026-03-12 19:17:55 |
| TXN-01004413 | DoorDash | $77.31 | $23.19 | $54.12 | 2026-03-12 19:16:29 |
| TXN-01003271 | DoorDash | $43.96 | $13.19 | $30.77 | 2026-03-12 19:09:14 |
| TXN-01002608 | DoorDash | $52.12 | $15.64 | $36.48 | 2026-03-12 19:07:00 |
| TXN-01003726 | DoorDash | $79.99 | $24.00 | $55.99 | 2026-03-12 19:02:23 |
| TXN-01003715 | DoorDash | $75.29 | $22.59 | $52.70 | 2026-03-12 18:54:32 |
| TXN-01004026 | DoorDash | $69.01 | $20.70 | $48.31 | 2026-03-12 18:53:57 |
| TXN-01003942 | DoorDash | $67.83 | $20.35 | $47.48 | 2026-03-12 18:52:24 |
| TXN-01004289 | DoorDash | $83.27 | $24.98 | $58.29 | 2026-03-12 18:41:51 |
| TXN-01003352 | DoorDash | $77.88 | $23.36 | $54.52 | 2026-03-12 18:34:22 |