Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004234 | DoorDash | $53.90 | $16.17 | $37.73 | 2026-03-12 18:33:41 |
| TXN-01003812 | DoorDash | $72.87 | $21.86 | $51.01 | 2026-03-12 18:19:25 |
| TXN-01003301 | DoorDash | $57.29 | $17.19 | $40.10 | 2026-03-12 18:19:00 |
| TXN-01004293 | DoorDash | $71.46 | $21.44 | $50.02 | 2026-03-12 18:00:17 |
| TXN-01003846 | DoorDash | $37.91 | $11.37 | $26.54 | 2026-03-12 17:54:50 |
| TXN-01002854 | DoorDash | $63.54 | $19.06 | $44.48 | 2026-03-12 17:50:18 |
| TXN-01003082 | DoorDash | $52.18 | $15.65 | $36.53 | 2026-03-12 17:46:40 |
| TXN-01003657 | DoorDash | $84.87 | $25.46 | $59.41 | 2026-03-12 17:34:40 |
| TXN-01004139 | DoorDash | $66.73 | $20.02 | $46.71 | 2026-03-12 17:33:53 |
| TXN-01003294 | DoorDash | $64.41 | $19.32 | $45.09 | 2026-03-12 17:33:33 |
| TXN-01003119 | DoorDash | $65.37 | $19.61 | $45.76 | 2026-03-12 17:32:05 |
| TXN-01002708 | DoorDash | $36.94 | $11.08 | $25.86 | 2026-03-12 17:19:50 |
| TXN-01003554 | DoorDash | $80.73 | $24.22 | $56.51 | 2026-03-12 17:11:13 |
| TXN-01003104 | DoorDash | $57.25 | $17.18 | $40.07 | 2026-03-12 17:10:39 |
| TXN-01003858 | DoorDash | $71.73 | $21.52 | $50.21 | 2026-03-12 16:31:57 |
| TXN-01003454 | DoorDash | $62.05 | $18.61 | $43.44 | 2026-03-12 16:20:03 |
| TXN-01003236 | DoorDash | $34.31 | $10.29 | $24.02 | 2026-03-12 16:04:20 |
| TXN-01003596 | DoorDash | $70.65 | $21.20 | $49.45 | 2026-03-12 15:59:04 |
| TXN-01002734 | DoorDash | $51.21 | $15.36 | $35.85 | 2026-03-12 15:46:29 |
| TXN-01002571 | DoorDash | $70.26 | $21.08 | $49.18 | 2026-03-12 15:40:36 |
| TXN-01002896 | DoorDash | $46.42 | $13.93 | $32.49 | 2026-03-12 15:11:46 |
| TXN-01002688 | DoorDash | $81.90 | $24.57 | $57.33 | 2026-03-12 15:09:33 |
| TXN-01003056 | DoorDash | $66.80 | $20.04 | $46.76 | 2026-03-12 15:02:13 |
| TXN-01003446 | DoorDash | $55.68 | $16.70 | $38.98 | 2026-03-12 14:49:02 |
| TXN-01004171 | DoorDash | $77.70 | $23.31 | $54.39 | 2026-03-12 14:48:22 |