Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003811 | DoorDash | $66.42 | $19.93 | $46.49 | 2026-03-12 14:37:50 |
| TXN-01003050 | DoorDash | $73.10 | $21.93 | $51.17 | 2026-03-12 14:20:57 |
| TXN-01004172 | DoorDash | $61.39 | $18.42 | $42.97 | 2026-03-12 14:17:05 |
| TXN-01002648 | DoorDash | $66.95 | $20.09 | $46.86 | 2026-03-12 14:06:47 |
| TXN-01003852 | DoorDash | $75.89 | $22.77 | $53.12 | 2026-03-12 14:01:21 |
| TXN-01004264 | DoorDash | $53.32 | $16.00 | $37.32 | 2026-03-12 13:52:39 |
| TXN-01003565 | DoorDash | $69.10 | $20.73 | $48.37 | 2026-03-12 13:30:04 |
| TXN-01003276 | DoorDash | $72.93 | $21.88 | $51.05 | 2026-03-12 13:23:42 |
| TXN-01003590 | DoorDash | $40.93 | $12.28 | $28.65 | 2026-03-12 13:01:07 |
| TXN-01002897 | DoorDash | $58.82 | $17.65 | $41.17 | 2026-03-12 12:56:05 |
| TXN-01004006 | DoorDash | $62.49 | $18.75 | $43.74 | 2026-03-12 12:55:02 |
| TXN-01002772 | DoorDash | $73.19 | $21.96 | $51.23 | 2026-03-12 12:52:46 |
| TXN-01003526 | DoorDash | $35.21 | $10.56 | $24.65 | 2026-03-12 12:47:59 |
| TXN-01003465 | DoorDash | $51.50 | $15.45 | $36.05 | 2026-03-12 12:46:11 |
| TXN-01003798 | DoorDash | $40.56 | $12.17 | $28.39 | 2026-03-12 12:38:53 |
| TXN-01003832 | DoorDash | $32.85 | $9.86 | $22.99 | 2026-03-12 12:36:12 |
| TXN-01003093 | DoorDash | $54.41 | $16.32 | $38.09 | 2026-03-12 12:29:38 |
| TXN-01003639 | DoorDash | $71.40 | $21.42 | $49.98 | 2026-03-12 12:25:43 |
| TXN-01003979 | DoorDash | $78.18 | $23.45 | $54.73 | 2026-03-12 12:22:12 |
| TXN-01004341 | DoorDash | $61.85 | $18.55 | $43.30 | 2026-03-12 12:10:20 |
| TXN-01003234 | DoorDash | $78.68 | $23.60 | $55.08 | 2026-03-12 12:09:13 |
| TXN-01003503 | DoorDash | $53.30 | $15.99 | $37.31 | 2026-03-12 11:59:50 |
| TXN-01003304 | DoorDash | $72.68 | $21.80 | $50.88 | 2026-03-12 11:52:10 |
| TXN-01003698 | DoorDash | $37.64 | $11.29 | $26.35 | 2026-03-12 11:38:36 |
| TXN-01003254 | DoorDash | $39.06 | $11.72 | $27.34 | 2026-03-12 11:30:48 |