Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003806 | DoorDash | $45.68 | $13.70 | $31.98 | 2026-04-06 14:32:54 |
| TXN-01002521 | DoorDash | $38.01 | $11.40 | $26.61 | 2026-04-06 14:27:12 |
| TXN-01005539 | UberEats | $61.60 | $18.48 | $43.12 | 2026-04-06 14:26:44 |
| TXN-01005620 | UberEats | $59.47 | $17.84 | $41.63 | 2026-04-06 14:24:06 |
| TXN-01003066 | DoorDash | $75.46 | $22.64 | $52.82 | 2026-04-06 14:23:49 |
| TXN-01005250 | UberEats | $78.37 | $23.51 | $54.86 | 2026-04-06 14:13:14 |
| TXN-01006014 | GrubHub | $65.48 | $19.64 | $45.84 | 2026-04-06 14:12:25 |
| TXN-01002564 | DoorDash | $32.42 | $9.73 | $22.69 | 2026-04-06 14:00:01 |
| TXN-01003233 | DoorDash | $76.23 | $22.87 | $53.36 | 2026-04-06 13:56:45 |
| TXN-01003353 | DoorDash | $53.47 | $16.04 | $37.43 | 2026-04-06 13:54:47 |
| TXN-01008448 | Square | $32.86 | $0.95 | $31.91 | 2026-04-06 13:52:58 |
| TXN-01002697 | DoorDash | $33.92 | $10.18 | $23.74 | 2026-04-06 13:51:43 |
| TXN-01004492 | UberEats | $40.77 | $12.23 | $28.54 | 2026-04-06 13:48:15 |
| TXN-01006752 | Toast | $46.09 | $1.20 | $44.89 | 2026-04-06 13:38:30 |
| TXN-01007966 | Square | $77.90 | $2.26 | $75.64 | 2026-04-06 13:38:27 |
| TXN-01009188 | Clover | $68.73 | $1.65 | $67.08 | 2026-04-06 13:30:46 |
| TXN-01002865 | DoorDash | $36.15 | $10.84 | $25.31 | 2026-04-06 13:28:58 |
| TXN-01008160 | Square | $36.59 | $1.06 | $35.53 | 2026-04-06 13:28:14 |
| TXN-01008819 | Clover | $75.04 | $1.80 | $73.24 | 2026-04-06 13:26:10 |
| TXN-01006306 | GrubHub | $44.93 | $13.48 | $31.45 | 2026-04-06 13:21:03 |
| TXN-01002699 | DoorDash | $80.07 | $24.02 | $56.05 | 2026-04-06 13:19:11 |
| TXN-01005407 | UberEats | $44.39 | $13.32 | $31.07 | 2026-04-06 13:12:26 |
| TXN-01007681 | Toast | $32.35 | $0.84 | $31.51 | 2026-04-06 13:10:52 |
| TXN-01005239 | UberEats | $83.95 | $25.18 | $58.77 | 2026-04-06 13:06:50 |
| TXN-01005577 | UberEats | $53.52 | $16.06 | $37.46 | 2026-04-06 13:03:10 |