Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003813 | DoorDash | $45.30 | $13.59 | $31.71 | 2026-03-08 20:57:28 |
| TXN-01002808 | DoorDash | $50.84 | $15.25 | $35.59 | 2026-03-08 20:48:57 |
| TXN-01002805 | DoorDash | $52.78 | $15.83 | $36.95 | 2026-03-08 20:24:28 |
| TXN-01002751 | DoorDash | $66.04 | $19.81 | $46.23 | 2026-03-08 20:20:06 |
| TXN-01002966 | DoorDash | $50.69 | $15.21 | $35.48 | 2026-03-08 20:17:18 |
| TXN-01002649 | DoorDash | $38.11 | $11.43 | $26.68 | 2026-03-08 20:11:17 |
| TXN-01003012 | DoorDash | $63.89 | $19.17 | $44.72 | 2026-03-08 19:50:00 |
| TXN-01003989 | DoorDash | $80.70 | $24.21 | $56.49 | 2026-03-08 19:41:31 |
| TXN-01004128 | DoorDash | $51.86 | $15.56 | $36.30 | 2026-03-08 19:21:15 |
| TXN-01003791 | DoorDash | $41.20 | $12.36 | $28.84 | 2026-03-08 19:12:38 |
| TXN-01003198 | DoorDash | $73.31 | $21.99 | $51.32 | 2026-03-08 19:12:13 |
| TXN-01002830 | DoorDash | $84.48 | $25.34 | $59.14 | 2026-03-08 18:54:54 |
| TXN-01003776 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-08 18:36:15 |
| TXN-01003638 | DoorDash | $46.84 | $14.05 | $32.79 | 2026-03-08 18:30:04 |
| TXN-01004384 | DoorDash | $43.37 | $13.01 | $30.36 | 2026-03-08 18:29:41 |
| TXN-01003196 | DoorDash | $73.08 | $21.92 | $51.16 | 2026-03-08 18:25:03 |
| TXN-01002609 | DoorDash | $49.28 | $14.78 | $34.50 | 2026-03-08 18:13:29 |
| TXN-01002576 | DoorDash | $62.85 | $18.86 | $43.99 | 2026-03-08 18:08:29 |
| TXN-01003157 | DoorDash | $80.29 | $24.09 | $56.20 | 2026-03-08 18:04:21 |
| TXN-01002668 | DoorDash | $72.95 | $21.89 | $51.06 | 2026-03-08 17:30:37 |
| TXN-01003435 | DoorDash | $45.78 | $13.73 | $32.05 | 2026-03-08 17:25:02 |
| TXN-01002869 | DoorDash | $40.36 | $12.11 | $28.25 | 2026-03-08 17:23:43 |
| TXN-01004112 | DoorDash | $85.65 | $25.70 | $59.95 | 2026-03-08 17:21:49 |
| TXN-01004163 | DoorDash | $84.32 | $25.30 | $59.02 | 2026-03-08 17:11:47 |
| TXN-01004426 | DoorDash | $42.74 | $12.82 | $29.92 | 2026-03-08 17:11:22 |