Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004146 | DoorDash | $69.24 | $20.77 | $48.47 | 2026-03-08 17:03:32 |
| TXN-01003641 | DoorDash | $54.31 | $16.29 | $38.02 | 2026-03-08 17:02:42 |
| TXN-01003934 | DoorDash | $56.48 | $16.94 | $39.54 | 2026-03-08 17:01:42 |
| TXN-01003508 | DoorDash | $80.67 | $24.20 | $56.47 | 2026-03-08 15:57:10 |
| TXN-01003985 | DoorDash | $55.04 | $16.51 | $38.53 | 2026-03-08 15:48:33 |
| TXN-01003860 | DoorDash | $85.36 | $25.61 | $59.75 | 2026-03-08 15:02:08 |
| TXN-01003553 | DoorDash | $53.61 | $16.08 | $37.53 | 2026-03-08 14:52:42 |
| TXN-01002692 | DoorDash | $58.38 | $17.51 | $40.87 | 2026-03-08 14:42:53 |
| TXN-01003433 | DoorDash | $54.13 | $16.24 | $37.89 | 2026-03-08 14:26:24 |
| TXN-01003467 | DoorDash | $51.93 | $15.58 | $36.35 | 2026-03-08 14:19:09 |
| TXN-01003905 | DoorDash | $45.01 | $13.50 | $31.51 | 2026-03-08 14:04:51 |
| TXN-01003092 | DoorDash | $47.47 | $14.24 | $33.23 | 2026-03-08 14:01:50 |
| TXN-01003711 | DoorDash | $63.59 | $19.08 | $44.51 | 2026-03-08 13:51:08 |
| TXN-01002757 | DoorDash | $39.73 | $11.92 | $27.81 | 2026-03-08 13:26:36 |
| TXN-01002726 | DoorDash | $40.04 | $12.01 | $28.03 | 2026-03-08 12:52:47 |
| TXN-01002816 | DoorDash | $39.27 | $11.78 | $27.49 | 2026-03-08 12:43:17 |
| TXN-01003053 | DoorDash | $84.20 | $25.26 | $58.94 | 2026-03-08 12:38:11 |
| TXN-01002910 | DoorDash | $69.04 | $20.71 | $48.33 | 2026-03-08 12:32:13 |
| TXN-01003178 | DoorDash | $56.66 | $17.00 | $39.66 | 2026-03-08 12:26:38 |
| TXN-01003146 | DoorDash | $60.17 | $18.05 | $42.12 | 2026-03-08 12:23:36 |
| TXN-01002731 | DoorDash | $54.97 | $16.49 | $38.48 | 2026-03-08 12:07:36 |
| TXN-01004398 | DoorDash | $43.56 | $13.07 | $30.49 | 2026-03-08 12:04:56 |
| TXN-01003913 | DoorDash | $82.94 | $24.88 | $58.06 | 2026-03-08 11:59:47 |
| TXN-01002590 | DoorDash | $64.36 | $19.31 | $45.05 | 2026-03-08 11:47:16 |
| TXN-01003710 | DoorDash | $59.55 | $17.86 | $41.69 | 2026-03-08 11:42:17 |