Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009929 | DoorDash | $91.91 | $27.57 | $64.34 | 2026-03-11 16:23:36 |
| TXN-01009423 | DoorDash | $129.14 | $38.74 | $90.40 | 2026-03-11 15:36:09 |
| TXN-01011148 | DoorDash | $50.96 | $15.29 | $35.67 | 2026-03-11 15:04:45 |
| TXN-01010279 | DoorDash | $69.49 | $20.85 | $48.64 | 2026-03-11 15:00:55 |
| TXN-01011487 | DoorDash | $87.65 | $26.30 | $61.35 | 2026-03-11 14:51:43 |
| TXN-01011669 | DoorDash | $55.83 | $16.75 | $39.08 | 2026-03-11 14:47:22 |
| TXN-01010299 | DoorDash | $104.26 | $31.28 | $72.98 | 2026-03-11 14:43:52 |
| TXN-01011902 | DoorDash | $61.52 | $18.46 | $43.06 | 2026-03-11 14:40:57 |
| TXN-01010235 | DoorDash | $84.31 | $25.29 | $59.02 | 2026-03-11 14:24:20 |
| TXN-01010386 | DoorDash | $103.00 | $30.90 | $72.10 | 2026-03-11 14:17:34 |
| TXN-01010651 | DoorDash | $155.26 | $46.58 | $108.68 | 2026-03-11 14:16:58 |
| TXN-01009446 | DoorDash | $50.25 | $15.07 | $35.18 | 2026-03-11 14:12:15 |
| TXN-01010188 | DoorDash | $114.62 | $34.39 | $80.23 | 2026-03-11 13:57:12 |
| TXN-01009346 | DoorDash | $106.75 | $32.02 | $74.73 | 2026-03-11 13:47:12 |
| TXN-01011060 | DoorDash | $150.00 | $45.00 | $105.00 | 2026-03-11 13:46:36 |
| TXN-01012179 | DoorDash | $108.56 | $32.57 | $75.99 | 2026-03-11 13:31:48 |
| TXN-01011336 | DoorDash | $122.32 | $36.70 | $85.62 | 2026-03-11 13:28:39 |
| TXN-01010342 | DoorDash | $74.10 | $22.23 | $51.87 | 2026-03-11 13:27:16 |
| TXN-01010445 | DoorDash | $69.95 | $20.98 | $48.97 | 2026-03-11 13:18:03 |
| TXN-01010353 | DoorDash | $120.12 | $36.04 | $84.08 | 2026-03-11 13:16:54 |
| TXN-01010392 | DoorDash | $106.72 | $32.02 | $74.70 | 2026-03-11 13:15:16 |
| TXN-01010468 | DoorDash | $98.98 | $29.69 | $69.29 | 2026-03-11 13:07:05 |
| TXN-01009985 | DoorDash | $59.15 | $17.74 | $41.41 | 2026-03-11 13:01:28 |
| TXN-01010643 | DoorDash | $79.40 | $23.82 | $55.58 | 2026-03-11 13:01:28 |
| TXN-01011097 | DoorDash | $84.82 | $25.45 | $59.37 | 2026-03-11 12:53:47 |