Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019638 | Clover | $92.21 | $2.21 | $90.00 | 2026-04-06 21:08:05 |
| TXN-01020031 | Clover | $115.86 | $2.78 | $113.08 | 2026-04-06 21:05:35 |
| TXN-01019896 | Clover | $77.12 | $1.85 | $75.27 | 2026-04-06 20:26:15 |
| TXN-01019898 | Clover | $40.82 | $0.98 | $39.84 | 2026-04-06 20:17:34 |
| TXN-01019540 | Clover | $137.05 | $3.29 | $133.76 | 2026-04-06 19:45:40 |
| TXN-01019583 | Clover | $79.25 | $1.90 | $77.35 | 2026-04-06 19:28:39 |
| TXN-01019532 | Clover | $92.37 | $2.22 | $90.15 | 2026-04-06 19:15:10 |
| TXN-01019477 | Clover | $41.58 | $1.00 | $40.58 | 2026-04-06 18:40:27 |
| TXN-01019854 | Clover | $139.15 | $3.34 | $135.81 | 2026-04-06 18:18:18 |
| TXN-01019737 | Clover | $94.43 | $2.27 | $92.16 | 2026-04-06 18:05:30 |
| TXN-01019368 | Clover | $50.22 | $1.21 | $49.01 | 2026-04-06 15:30:53 |
| TXN-01019514 | Clover | $97.22 | $2.33 | $94.89 | 2026-04-06 15:01:07 |
| TXN-01019390 | Clover | $143.60 | $3.45 | $140.15 | 2026-04-06 14:20:32 |
| TXN-01019210 | Clover | $136.24 | $3.27 | $132.97 | 2026-04-06 13:44:57 |
| TXN-01019454 | Clover | $100.63 | $2.42 | $98.21 | 2026-04-06 13:39:13 |
| TXN-01019690 | Clover | $66.54 | $1.60 | $64.94 | 2026-04-06 12:54:00 |
| TXN-01019234 | Clover | $129.72 | $3.11 | $126.61 | 2026-04-06 12:34:30 |
| TXN-01019326 | Clover | $90.86 | $2.18 | $88.68 | 2026-04-06 12:13:52 |
| TXN-01019922 | Clover | $70.73 | $1.70 | $69.03 | 2026-04-06 11:43:02 |
| TXN-01019403 | Clover | $125.54 | $3.01 | $122.53 | 2026-04-06 11:17:43 |
| TXN-01019516 | Clover | $47.93 | $1.15 | $46.78 | 2026-04-06 11:10:24 |
| TXN-01019186 | Clover | $125.08 | $3.00 | $122.08 | 2026-04-06 11:06:20 |
| TXN-01019661 | Clover | $144.24 | $3.46 | $140.78 | 2026-04-06 10:40:52 |
| TXN-01019767 | Clover | $108.48 | $2.60 | $105.88 | 2026-04-06 10:18:21 |
| TXN-01019512 | Clover | $70.46 | $1.69 | $68.77 | 2026-04-06 10:10:51 |