Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009982 | DoorDash | $69.68 | $20.90 | $48.78 | 2026-03-11 12:49:51 |
| TXN-01011714 | DoorDash | $139.66 | $41.90 | $97.76 | 2026-03-11 12:46:01 |
| TXN-01011948 | DoorDash | $156.24 | $46.87 | $109.37 | 2026-03-11 12:45:49 |
| TXN-01011751 | DoorDash | $52.06 | $15.62 | $36.44 | 2026-03-11 12:44:42 |
| TXN-01011433 | DoorDash | $154.29 | $46.29 | $108.00 | 2026-03-11 12:36:22 |
| TXN-01011352 | DoorDash | $132.25 | $39.67 | $92.58 | 2026-03-11 12:33:43 |
| TXN-01010001 | DoorDash | $123.34 | $37.00 | $86.34 | 2026-03-11 12:17:26 |
| TXN-01010891 | DoorDash | $137.85 | $41.35 | $96.50 | 2026-03-11 12:13:39 |
| TXN-01010579 | DoorDash | $106.66 | $32.00 | $74.66 | 2026-03-11 12:13:28 |
| TXN-01009375 | DoorDash | $109.46 | $32.84 | $76.62 | 2026-03-11 12:13:10 |
| TXN-01010571 | DoorDash | $115.26 | $34.58 | $80.68 | 2026-03-11 12:07:27 |
| TXN-01010326 | DoorDash | $149.20 | $44.76 | $104.44 | 2026-03-11 12:01:14 |
| TXN-01010824 | DoorDash | $111.58 | $33.47 | $78.11 | 2026-03-11 12:00:40 |
| TXN-01009460 | DoorDash | $62.39 | $18.72 | $43.67 | 2026-03-11 11:58:26 |
| TXN-01011765 | DoorDash | $137.20 | $41.16 | $96.04 | 2026-03-11 11:49:37 |
| TXN-01010829 | DoorDash | $122.20 | $36.66 | $85.54 | 2026-03-11 11:49:02 |
| TXN-01011503 | DoorDash | $73.82 | $22.15 | $51.67 | 2026-03-11 11:47:24 |
| TXN-01012063 | DoorDash | $122.79 | $36.84 | $85.95 | 2026-03-11 11:46:55 |
| TXN-01010880 | DoorDash | $138.85 | $41.65 | $97.20 | 2026-03-11 11:45:59 |
| TXN-01010027 | DoorDash | $60.40 | $18.12 | $42.28 | 2026-03-11 11:43:46 |
| TXN-01009369 | DoorDash | $94.12 | $28.24 | $65.88 | 2026-03-11 11:40:03 |
| TXN-01009709 | DoorDash | $68.29 | $20.49 | $47.80 | 2026-03-11 11:37:51 |
| TXN-01009581 | DoorDash | $97.21 | $29.16 | $68.05 | 2026-03-11 11:34:11 |
| TXN-01011771 | DoorDash | $44.65 | $13.39 | $31.26 | 2026-03-11 11:30:04 |
| TXN-01012234 | DoorDash | $136.94 | $41.08 | $95.86 | 2026-03-11 11:28:35 |