Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009672 | DoorDash | $74.76 | $22.43 | $52.33 | 2026-03-10 12:46:05 |
| TXN-01010150 | DoorDash | $122.43 | $36.73 | $85.70 | 2026-03-10 12:44:40 |
| TXN-01012239 | DoorDash | $101.05 | $30.31 | $70.74 | 2026-03-10 12:44:40 |
| TXN-01012268 | DoorDash | $142.80 | $42.84 | $99.96 | 2026-03-10 12:37:42 |
| TXN-01012238 | DoorDash | $98.56 | $29.57 | $68.99 | 2026-03-10 12:33:46 |
| TXN-01012176 | DoorDash | $137.43 | $41.23 | $96.20 | 2026-03-10 12:33:09 |
| TXN-01011271 | DoorDash | $119.24 | $35.77 | $83.47 | 2026-03-10 12:28:02 |
| TXN-01011040 | DoorDash | $55.37 | $16.61 | $38.76 | 2026-03-10 12:19:40 |
| TXN-01010301 | DoorDash | $155.93 | $46.78 | $109.15 | 2026-03-10 12:18:01 |
| TXN-01009494 | DoorDash | $51.51 | $15.45 | $36.06 | 2026-03-10 12:17:08 |
| TXN-01010558 | DoorDash | $111.21 | $33.36 | $77.85 | 2026-03-10 12:06:06 |
| TXN-01011441 | DoorDash | $100.58 | $30.17 | $70.41 | 2026-03-10 12:04:54 |
| TXN-01009822 | DoorDash | $80.54 | $24.16 | $56.38 | 2026-03-10 12:00:34 |
| TXN-01010103 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-10 11:35:21 |
| TXN-01009472 | DoorDash | $127.56 | $38.27 | $89.29 | 2026-03-10 11:25:19 |
| TXN-01011390 | DoorDash | $91.65 | $27.50 | $64.15 | 2026-03-10 11:18:29 |
| TXN-01010023 | DoorDash | $71.02 | $21.31 | $49.71 | 2026-03-10 10:44:26 |
| TXN-01010639 | DoorDash | $82.08 | $24.62 | $57.46 | 2026-03-10 10:32:07 |
| TXN-01010972 | DoorDash | $147.16 | $44.15 | $103.01 | 2026-03-10 10:23:25 |
| TXN-01011138 | DoorDash | $127.87 | $38.36 | $89.51 | 2026-03-10 10:20:24 |
| TXN-01011282 | DoorDash | $81.39 | $24.42 | $56.97 | 2026-03-10 09:53:53 |
| TXN-01011228 | DoorDash | $74.15 | $22.25 | $51.90 | 2026-03-10 09:24:42 |
| TXN-01010068 | DoorDash | $72.27 | $21.68 | $50.59 | 2026-03-10 09:13:11 |
| TXN-01012266 | DoorDash | $138.12 | $41.44 | $96.68 | 2026-03-10 09:10:21 |
| TXN-01011703 | DoorDash | $96.00 | $28.80 | $67.20 | 2026-03-10 08:48:00 |