Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011767 | DoorDash | $133.55 | $40.07 | $93.48 | 2026-04-04 12:41:42 |
| TXN-01009517 | DoorDash | $134.61 | $40.38 | $94.23 | 2026-04-04 12:37:18 |
| TXN-01011209 | DoorDash | $139.75 | $41.92 | $97.83 | 2026-04-04 12:28:30 |
| TXN-01010978 | DoorDash | $93.26 | $27.98 | $65.28 | 2026-04-04 12:24:40 |
| TXN-01010584 | DoorDash | $103.78 | $31.13 | $72.65 | 2026-04-04 12:16:35 |
| TXN-01009444 | DoorDash | $72.53 | $21.76 | $50.77 | 2026-04-04 12:15:54 |
| TXN-01009454 | DoorDash | $67.25 | $20.18 | $47.07 | 2026-04-04 12:09:05 |
| TXN-01009788 | DoorDash | $109.80 | $32.94 | $76.86 | 2026-04-04 12:07:50 |
| TXN-01010488 | DoorDash | $154.78 | $46.43 | $108.35 | 2026-04-04 12:07:26 |
| TXN-01010793 | DoorDash | $100.68 | $30.20 | $70.48 | 2026-04-04 12:06:47 |
| TXN-01012257 | DoorDash | $158.56 | $47.57 | $110.99 | 2026-04-04 12:04:35 |
| TXN-01012113 | DoorDash | $66.75 | $20.02 | $46.73 | 2026-04-04 11:52:28 |
| TXN-01009973 | DoorDash | $69.92 | $20.98 | $48.94 | 2026-04-04 11:50:49 |
| TXN-01009836 | DoorDash | $84.13 | $25.24 | $58.89 | 2026-04-04 11:43:17 |
| TXN-01011505 | DoorDash | $114.62 | $34.39 | $80.23 | 2026-04-04 11:41:47 |
| TXN-01010371 | DoorDash | $135.59 | $40.68 | $94.91 | 2026-04-04 11:40:54 |
| TXN-01010867 | DoorDash | $49.48 | $14.84 | $34.64 | 2026-04-04 11:39:34 |
| TXN-01009883 | DoorDash | $84.88 | $25.46 | $59.42 | 2026-04-04 11:34:43 |
| TXN-01010994 | DoorDash | $148.81 | $44.64 | $104.17 | 2026-04-04 11:31:05 |
| TXN-01010486 | DoorDash | $80.43 | $24.13 | $56.30 | 2026-04-04 11:25:46 |
| TXN-01010311 | DoorDash | $100.12 | $30.04 | $70.08 | 2026-04-04 11:23:20 |
| TXN-01012102 | DoorDash | $133.43 | $40.03 | $93.40 | 2026-04-04 11:13:26 |
| TXN-01012288 | DoorDash | $99.30 | $29.79 | $69.51 | 2026-04-04 11:08:59 |
| TXN-01012261 | DoorDash | $66.56 | $19.97 | $46.59 | 2026-04-04 11:06:50 |
| TXN-01011596 | DoorDash | $135.77 | $40.73 | $95.04 | 2026-04-04 10:47:48 |