Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015329 | GrubHub | $93.86 | $28.16 | $65.70 | 2026-03-30 14:05:30 |
| TXN-01015641 | GrubHub | $60.54 | $18.16 | $42.38 | 2026-03-30 14:00:47 |
| TXN-01015342 | GrubHub | $144.97 | $43.49 | $101.48 | 2026-03-30 13:09:37 |
| TXN-01015550 | GrubHub | $114.25 | $34.27 | $79.98 | 2026-03-30 12:56:54 |
| TXN-01015662 | GrubHub | $127.95 | $38.38 | $89.57 | 2026-03-30 12:54:33 |
| TXN-01015238 | GrubHub | $59.98 | $17.99 | $41.99 | 2026-03-30 12:10:24 |
| TXN-01015480 | GrubHub | $134.49 | $40.35 | $94.14 | 2026-03-30 11:44:52 |
| TXN-01014983 | GrubHub | $80.84 | $24.25 | $56.59 | 2026-03-30 11:24:31 |
| TXN-01015260 | GrubHub | $117.14 | $35.14 | $82.00 | 2026-03-30 11:16:06 |
| TXN-01014981 | GrubHub | $80.88 | $24.26 | $56.62 | 2026-03-30 11:14:45 |
| TXN-01015346 | GrubHub | $70.60 | $21.18 | $49.42 | 2026-03-30 11:02:01 |
| TXN-01015325 | GrubHub | $86.97 | $26.09 | $60.88 | 2026-03-30 10:27:16 |
| TXN-01015506 | GrubHub | $88.51 | $26.55 | $61.96 | 2026-03-30 08:58:22 |
| TXN-01014991 | GrubHub | $131.26 | $39.38 | $91.88 | 2026-03-29 22:42:36 |
| TXN-01014972 | GrubHub | $61.11 | $18.33 | $42.78 | 2026-03-29 22:08:59 |
| TXN-01014828 | GrubHub | $84.90 | $25.47 | $59.43 | 2026-03-29 22:04:09 |
| TXN-01014758 | GrubHub | $98.66 | $29.60 | $69.06 | 2026-03-29 21:54:16 |
| TXN-01015727 | GrubHub | $141.80 | $42.54 | $99.26 | 2026-03-29 21:50:27 |
| TXN-01015567 | GrubHub | $106.80 | $32.04 | $74.76 | 2026-03-29 21:24:54 |
| TXN-01015339 | GrubHub | $122.34 | $36.70 | $85.64 | 2026-03-29 20:29:01 |
| TXN-01014824 | GrubHub | $126.86 | $38.06 | $88.80 | 2026-03-29 20:12:41 |
| TXN-01015308 | GrubHub | $96.58 | $28.97 | $67.61 | 2026-03-29 19:37:10 |
| TXN-01015487 | GrubHub | $121.45 | $36.44 | $85.01 | 2026-03-29 19:13:09 |
| TXN-01014864 | GrubHub | $148.08 | $44.42 | $103.66 | 2026-03-29 18:57:14 |
| TXN-01014690 | GrubHub | $86.45 | $25.93 | $60.52 | 2026-03-29 18:46:18 |