Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018099 | Square | $48.67 | $1.41 | $47.26 | 2026-04-01 13:50:18 |
| TXN-01018940 | Square | $56.52 | $1.64 | $54.88 | 2026-04-01 13:48:02 |
| TXN-01017767 | Square | $65.34 | $1.89 | $63.45 | 2026-04-01 13:18:22 |
| TXN-01019163 | Square | $99.70 | $2.89 | $96.81 | 2026-04-01 12:49:00 |
| TXN-01018671 | Square | $79.27 | $2.30 | $76.97 | 2026-04-01 12:35:05 |
| TXN-01018540 | Square | $81.56 | $2.37 | $79.19 | 2026-04-01 12:33:07 |
| TXN-01017840 | Square | $136.40 | $3.96 | $132.44 | 2026-04-01 12:25:13 |
| TXN-01018613 | Square | $101.07 | $2.93 | $98.14 | 2026-04-01 12:14:08 |
| TXN-01018778 | Square | $62.98 | $1.83 | $61.15 | 2026-04-01 12:07:14 |
| TXN-01018817 | Square | $136.41 | $3.96 | $132.45 | 2026-04-01 11:54:13 |
| TXN-01018395 | Square | $103.61 | $3.00 | $100.61 | 2026-04-01 11:38:40 |
| TXN-01018750 | Square | $122.35 | $3.55 | $118.80 | 2026-04-01 11:34:12 |
| TXN-01017943 | Square | $98.88 | $2.87 | $96.01 | 2026-04-01 11:33:06 |
| TXN-01018710 | Square | $43.67 | $1.27 | $42.40 | 2026-04-01 11:12:09 |
| TXN-01017856 | Square | $96.69 | $2.80 | $93.89 | 2026-04-01 10:28:29 |
| TXN-01017909 | Square | $75.89 | $2.20 | $73.69 | 2026-04-01 10:03:07 |
| TXN-01018982 | Square | $53.86 | $1.56 | $52.30 | 2026-04-01 09:28:12 |
| TXN-01018368 | Square | $46.91 | $1.36 | $45.55 | 2026-04-01 08:39:16 |
| TXN-01018295 | Square | $137.17 | $3.98 | $133.19 | 2026-03-31 21:37:01 |
| TXN-01018509 | Square | $105.91 | $3.07 | $102.84 | 2026-03-31 21:19:29 |
| TXN-01019102 | Square | $40.35 | $1.17 | $39.18 | 2026-03-31 20:47:28 |
| TXN-01018601 | Square | $110.68 | $3.21 | $107.47 | 2026-03-31 20:42:33 |
| TXN-01018634 | Square | $61.61 | $1.79 | $59.82 | 2026-03-31 20:06:57 |
| TXN-01017906 | Square | $56.14 | $1.63 | $54.51 | 2026-03-31 19:45:24 |
| TXN-01018916 | Square | $48.22 | $1.40 | $46.82 | 2026-03-31 19:37:32 |