Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014135 | UberEats | $72.17 | $21.65 | $50.52 | 2026-04-03 16:23:16 |
| TXN-01014374 | UberEats | $158.03 | $47.41 | $110.62 | 2026-04-03 16:13:12 |
| TXN-01014684 | UberEats | $57.24 | $17.17 | $40.07 | 2026-04-03 16:10:46 |
| TXN-01014102 | UberEats | $57.30 | $17.19 | $40.11 | 2026-04-03 16:01:16 |
| TXN-01013119 | UberEats | $96.32 | $28.90 | $67.42 | 2026-04-03 15:47:13 |
| TXN-01012829 | UberEats | $118.49 | $35.55 | $82.94 | 2026-04-03 15:04:12 |
| TXN-01013121 | UberEats | $105.17 | $31.55 | $73.62 | 2026-04-03 15:02:07 |
| TXN-01012540 | UberEats | $61.97 | $18.59 | $43.38 | 2026-04-03 14:56:08 |
| TXN-01012562 | UberEats | $153.75 | $46.12 | $107.63 | 2026-04-03 14:54:09 |
| TXN-01014537 | UberEats | $108.06 | $32.42 | $75.64 | 2026-04-03 14:43:28 |
| TXN-01013044 | UberEats | $95.71 | $28.71 | $67.00 | 2026-04-03 14:36:24 |
| TXN-01013798 | UberEats | $87.23 | $26.17 | $61.06 | 2026-04-03 14:06:44 |
| TXN-01012769 | UberEats | $74.44 | $22.33 | $52.11 | 2026-04-03 13:56:53 |
| TXN-01013422 | UberEats | $50.10 | $15.03 | $35.07 | 2026-04-03 13:22:39 |
| TXN-01013660 | UberEats | $52.51 | $15.75 | $36.76 | 2026-04-03 13:21:12 |
| TXN-01013100 | UberEats | $127.80 | $38.34 | $89.46 | 2026-04-03 13:19:55 |
| TXN-01013120 | UberEats | $55.92 | $16.78 | $39.14 | 2026-04-03 13:19:23 |
| TXN-01014134 | UberEats | $101.61 | $30.48 | $71.13 | 2026-04-03 13:03:28 |
| TXN-01013762 | UberEats | $89.92 | $26.98 | $62.94 | 2026-04-03 13:03:09 |
| TXN-01014360 | UberEats | $45.33 | $13.60 | $31.73 | 2026-04-03 12:53:49 |
| TXN-01013932 | UberEats | $59.86 | $17.96 | $41.90 | 2026-04-03 12:51:56 |
| TXN-01012509 | UberEats | $153.63 | $46.09 | $107.54 | 2026-04-03 12:48:17 |
| TXN-01014336 | UberEats | $48.31 | $14.49 | $33.82 | 2026-04-03 12:31:40 |
| TXN-01012763 | UberEats | $134.28 | $40.28 | $94.00 | 2026-04-03 12:23:02 |
| TXN-01014613 | UberEats | $80.43 | $24.13 | $56.30 | 2026-04-03 12:14:21 |