Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009387 | DoorDash | $154.07 | $46.22 | $107.85 | 2026-03-08 12:06:21 |
| TXN-01010719 | DoorDash | $129.04 | $38.71 | $90.33 | 2026-03-08 11:49:30 |
| TXN-01010864 | DoorDash | $105.05 | $31.51 | $73.54 | 2026-03-08 11:29:27 |
| TXN-01011331 | DoorDash | $134.53 | $40.36 | $94.17 | 2026-03-08 11:23:10 |
| TXN-01012204 | DoorDash | $81.74 | $24.52 | $57.22 | 2026-03-08 11:19:30 |
| TXN-01011384 | DoorDash | $98.22 | $29.47 | $68.75 | 2026-03-08 11:17:11 |
| TXN-01011136 | DoorDash | $158.11 | $47.43 | $110.68 | 2026-03-08 11:12:54 |
| TXN-01009484 | DoorDash | $62.77 | $18.83 | $43.94 | 2026-03-08 11:12:05 |
| TXN-01012311 | DoorDash | $139.18 | $41.75 | $97.43 | 2026-03-08 11:05:21 |
| TXN-01010626 | DoorDash | $150.79 | $45.24 | $105.55 | 2026-03-08 10:56:16 |
| TXN-01010816 | DoorDash | $100.94 | $30.28 | $70.66 | 2026-03-08 10:53:55 |
| TXN-01012197 | DoorDash | $149.36 | $44.81 | $104.55 | 2026-03-08 10:42:16 |
| TXN-01009715 | DoorDash | $45.20 | $13.56 | $31.64 | 2026-03-08 10:37:42 |
| TXN-01011206 | DoorDash | $86.93 | $26.08 | $60.85 | 2026-03-08 10:23:12 |
| TXN-01011303 | DoorDash | $68.44 | $20.53 | $47.91 | 2026-03-08 10:22:06 |
| TXN-01011940 | DoorDash | $72.89 | $21.87 | $51.02 | 2026-03-08 10:15:44 |
| TXN-01010111 | DoorDash | $135.68 | $40.70 | $94.98 | 2026-03-08 09:45:41 |
| TXN-01009598 | DoorDash | $102.01 | $30.60 | $71.41 | 2026-03-08 09:44:19 |
| TXN-01009993 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-08 09:41:11 |
| TXN-01011022 | DoorDash | $144.48 | $43.34 | $101.14 | 2026-03-08 09:36:28 |
| TXN-01010484 | DoorDash | $92.55 | $27.76 | $64.79 | 2026-03-08 09:36:04 |
| TXN-01011952 | DoorDash | $125.04 | $37.51 | $87.53 | 2026-03-08 08:12:08 |
| TXN-01011788 | DoorDash | $124.64 | $37.39 | $87.25 | 2026-03-08 07:59:12 |
| TXN-01010818 | DoorDash | $105.87 | $31.76 | $74.11 | 2026-03-08 07:28:58 |