Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015186 | GrubHub | $52.44 | $15.73 | $36.71 | 2026-03-29 18:40:03 |
| TXN-01014748 | GrubHub | $72.75 | $21.82 | $50.93 | 2026-03-29 18:38:05 |
| TXN-01014759 | GrubHub | $70.20 | $21.06 | $49.14 | 2026-03-29 18:31:23 |
| TXN-01014957 | GrubHub | $55.61 | $16.68 | $38.93 | 2026-03-29 18:16:10 |
| TXN-01014686 | GrubHub | $106.23 | $31.87 | $74.36 | 2026-03-29 18:13:58 |
| TXN-01015110 | GrubHub | $48.19 | $14.46 | $33.73 | 2026-03-29 17:50:33 |
| TXN-01015619 | GrubHub | $83.82 | $25.15 | $58.67 | 2026-03-29 17:30:41 |
| TXN-01015534 | GrubHub | $132.67 | $39.80 | $92.87 | 2026-03-29 17:13:51 |
| TXN-01015199 | GrubHub | $74.66 | $22.40 | $52.26 | 2026-03-29 16:31:23 |
| TXN-01015216 | GrubHub | $69.23 | $20.77 | $48.46 | 2026-03-29 15:13:07 |
| TXN-01015328 | GrubHub | $155.33 | $46.60 | $108.73 | 2026-03-29 13:53:24 |
| TXN-01014727 | GrubHub | $77.29 | $23.19 | $54.10 | 2026-03-29 13:51:58 |
| TXN-01015426 | GrubHub | $126.74 | $38.02 | $88.72 | 2026-03-29 13:28:48 |
| TXN-01014921 | GrubHub | $123.88 | $37.16 | $86.72 | 2026-03-29 12:31:45 |
| TXN-01015097 | GrubHub | $45.93 | $13.78 | $32.15 | 2026-03-29 12:15:35 |
| TXN-01015256 | GrubHub | $156.96 | $47.09 | $109.87 | 2026-03-29 11:35:03 |
| TXN-01015612 | GrubHub | $46.86 | $14.06 | $32.80 | 2026-03-29 11:02:00 |
| TXN-01015019 | GrubHub | $113.51 | $34.05 | $79.46 | 2026-03-29 10:45:48 |
| TXN-01015348 | GrubHub | $90.22 | $27.07 | $63.15 | 2026-03-29 09:11:10 |
| TXN-01015688 | GrubHub | $149.56 | $44.87 | $104.69 | 2026-03-28 22:30:03 |
| TXN-01015385 | GrubHub | $128.10 | $38.43 | $89.67 | 2026-03-28 21:56:19 |
| TXN-01015380 | GrubHub | $110.57 | $33.17 | $77.40 | 2026-03-28 21:14:36 |
| TXN-01015285 | GrubHub | $113.54 | $34.06 | $79.48 | 2026-03-28 20:59:26 |
| TXN-01015258 | GrubHub | $130.73 | $39.22 | $91.51 | 2026-03-28 20:56:12 |
| TXN-01015349 | GrubHub | $45.29 | $13.59 | $31.70 | 2026-03-28 20:44:44 |