Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018243 | Square | $111.63 | $3.24 | $108.39 | 2026-03-31 19:23:24 |
| TXN-01017957 | Square | $124.68 | $3.62 | $121.06 | 2026-03-31 19:03:35 |
| TXN-01018070 | Square | $71.94 | $2.09 | $69.85 | 2026-03-31 18:43:52 |
| TXN-01017998 | Square | $98.62 | $2.86 | $95.76 | 2026-03-31 18:42:15 |
| TXN-01019068 | Square | $74.48 | $2.16 | $72.32 | 2026-03-31 18:31:58 |
| TXN-01017768 | Square | $135.46 | $3.93 | $131.53 | 2026-03-31 18:08:24 |
| TXN-01017976 | Square | $64.09 | $1.86 | $62.23 | 2026-03-31 18:01:30 |
| TXN-01018037 | Square | $43.37 | $1.26 | $42.11 | 2026-03-31 17:57:50 |
| TXN-01017751 | Square | $118.44 | $3.43 | $115.01 | 2026-03-31 17:37:58 |
| TXN-01018668 | Square | $39.53 | $1.15 | $38.38 | 2026-03-31 17:31:24 |
| TXN-01019034 | Square | $50.41 | $1.46 | $48.95 | 2026-03-31 16:49:20 |
| TXN-01019142 | Square | $45.37 | $1.32 | $44.05 | 2026-03-31 15:42:23 |
| TXN-01019078 | Square | $67.24 | $1.95 | $65.29 | 2026-03-31 15:16:09 |
| TXN-01017700 | Square | $98.27 | $2.85 | $95.42 | 2026-03-31 14:10:11 |
| TXN-01018522 | Square | $139.25 | $4.04 | $135.21 | 2026-03-31 14:03:29 |
| TXN-01018315 | Square | $60.27 | $1.75 | $58.52 | 2026-03-31 13:08:06 |
| TXN-01018797 | Square | $107.42 | $3.12 | $104.30 | 2026-03-31 12:42:22 |
| TXN-01017890 | Square | $53.62 | $1.55 | $52.07 | 2026-03-31 12:42:05 |
| TXN-01018265 | Square | $64.22 | $1.86 | $62.36 | 2026-03-31 12:31:44 |
| TXN-01019014 | Square | $71.29 | $2.07 | $69.22 | 2026-03-31 12:27:16 |
| TXN-01017854 | Square | $115.84 | $3.36 | $112.48 | 2026-03-31 12:24:18 |
| TXN-01017685 | Square | $103.98 | $3.02 | $100.96 | 2026-03-31 12:21:29 |
| TXN-01018399 | Square | $47.95 | $1.39 | $46.56 | 2026-03-31 12:12:27 |
| TXN-01019002 | Square | $68.27 | $1.98 | $66.29 | 2026-03-31 12:06:22 |
| TXN-01019060 | Square | $143.81 | $4.17 | $139.64 | 2026-03-31 12:06:11 |