Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013399 | UberEats | $51.09 | $15.33 | $35.76 | 2026-04-03 12:01:43 |
| TXN-01013958 | UberEats | $123.08 | $36.92 | $86.16 | 2026-04-03 09:33:05 |
| TXN-01012944 | UberEats | $147.85 | $44.35 | $103.50 | 2026-04-03 09:24:21 |
| TXN-01014032 | UberEats | $151.92 | $45.58 | $106.34 | 2026-04-03 08:44:07 |
| TXN-01012533 | UberEats | $91.08 | $27.32 | $63.76 | 2026-04-03 08:30:55 |
| TXN-01013950 | UberEats | $89.93 | $26.98 | $62.95 | 2026-04-03 08:19:29 |
| TXN-01014637 | UberEats | $105.47 | $31.64 | $73.83 | 2026-04-02 22:49:20 |
| TXN-01014345 | UberEats | $152.87 | $45.86 | $107.01 | 2026-04-02 22:38:28 |
| TXN-01014173 | UberEats | $52.38 | $15.71 | $36.67 | 2026-04-02 22:19:47 |
| TXN-01012662 | UberEats | $155.42 | $46.63 | $108.79 | 2026-04-02 21:56:28 |
| TXN-01014585 | UberEats | $46.12 | $13.84 | $32.28 | 2026-04-02 21:52:34 |
| TXN-01012896 | UberEats | $149.30 | $44.79 | $104.51 | 2026-04-02 21:39:17 |
| TXN-01013019 | UberEats | $53.15 | $15.94 | $37.21 | 2026-04-02 21:27:14 |
| TXN-01012517 | UberEats | $96.29 | $28.89 | $67.40 | 2026-04-02 21:04:25 |
| TXN-01013882 | UberEats | $93.93 | $28.18 | $65.75 | 2026-04-02 20:55:11 |
| TXN-01013416 | UberEats | $46.88 | $14.06 | $32.82 | 2026-04-02 20:03:53 |
| TXN-01014357 | UberEats | $156.74 | $47.02 | $109.72 | 2026-04-02 20:03:29 |
| TXN-01013871 | UberEats | $101.71 | $30.51 | $71.20 | 2026-04-02 19:57:17 |
| TXN-01012411 | UberEats | $146.11 | $43.83 | $102.28 | 2026-04-02 19:52:51 |
| TXN-01014282 | UberEats | $143.33 | $43.00 | $100.33 | 2026-04-02 19:52:36 |
| TXN-01012701 | UberEats | $121.95 | $36.59 | $85.36 | 2026-04-02 19:50:22 |
| TXN-01012649 | UberEats | $91.53 | $27.46 | $64.07 | 2026-04-02 19:38:36 |
| TXN-01013390 | UberEats | $65.65 | $19.70 | $45.95 | 2026-04-02 19:36:23 |
| TXN-01014104 | UberEats | $72.33 | $21.70 | $50.63 | 2026-04-02 19:36:10 |
| TXN-01014128 | UberEats | $123.82 | $37.15 | $86.67 | 2026-04-02 19:32:01 |