Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015269 | GrubHub | $101.49 | $30.45 | $71.04 | 2026-03-28 20:38:21 |
| TXN-01015467 | GrubHub | $155.20 | $46.56 | $108.64 | 2026-03-28 20:13:57 |
| TXN-01014914 | GrubHub | $90.71 | $27.21 | $63.50 | 2026-03-28 20:11:03 |
| TXN-01015217 | GrubHub | $156.57 | $46.97 | $109.60 | 2026-03-28 20:09:38 |
| TXN-01015434 | GrubHub | $142.80 | $42.84 | $99.96 | 2026-03-28 19:54:02 |
| TXN-01015245 | GrubHub | $69.80 | $20.94 | $48.86 | 2026-03-28 19:17:57 |
| TXN-01014962 | GrubHub | $140.88 | $42.26 | $98.62 | 2026-03-28 18:57:12 |
| TXN-01015011 | GrubHub | $82.94 | $24.88 | $58.06 | 2026-03-28 18:39:03 |
| TXN-01015631 | GrubHub | $129.75 | $38.92 | $90.83 | 2026-03-28 18:26:42 |
| TXN-01014747 | GrubHub | $51.68 | $15.50 | $36.18 | 2026-03-28 18:22:19 |
| TXN-01015407 | GrubHub | $158.70 | $47.61 | $111.09 | 2026-03-28 18:08:08 |
| TXN-01015195 | GrubHub | $147.65 | $44.30 | $103.35 | 2026-03-28 18:02:08 |
| TXN-01015144 | GrubHub | $102.29 | $30.69 | $71.60 | 2026-03-28 17:47:21 |
| TXN-01014940 | GrubHub | $99.61 | $29.88 | $69.73 | 2026-03-28 17:43:24 |
| TXN-01014941 | GrubHub | $123.81 | $37.14 | $86.67 | 2026-03-28 17:12:26 |
| TXN-01015428 | GrubHub | $114.06 | $34.22 | $79.84 | 2026-03-28 16:53:33 |
| TXN-01015043 | GrubHub | $61.04 | $18.31 | $42.73 | 2026-03-28 16:14:54 |
| TXN-01015227 | GrubHub | $60.55 | $18.16 | $42.39 | 2026-03-28 16:06:59 |
| TXN-01014850 | GrubHub | $144.16 | $43.25 | $100.91 | 2026-03-28 14:36:53 |
| TXN-01015582 | GrubHub | $51.30 | $15.39 | $35.91 | 2026-03-28 14:28:36 |
| TXN-01014902 | GrubHub | $124.05 | $37.21 | $86.84 | 2026-03-28 13:55:08 |
| TXN-01015440 | GrubHub | $47.75 | $14.32 | $33.43 | 2026-03-28 13:19:03 |
| TXN-01015711 | GrubHub | $97.03 | $29.11 | $67.92 | 2026-03-28 12:34:43 |
| TXN-01015485 | GrubHub | $133.31 | $39.99 | $93.32 | 2026-03-28 12:26:53 |
| TXN-01014751 | GrubHub | $78.53 | $23.56 | $54.97 | 2026-03-28 12:11:51 |