Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014393 | UberEats | $100.37 | $30.11 | $70.26 | 2026-04-02 19:05:57 |
| TXN-01014024 | UberEats | $129.62 | $38.89 | $90.73 | 2026-04-02 19:03:59 |
| TXN-01014638 | UberEats | $125.55 | $37.66 | $87.89 | 2026-04-02 18:51:12 |
| TXN-01014643 | UberEats | $109.84 | $32.95 | $76.89 | 2026-04-02 18:50:49 |
| TXN-01014356 | UberEats | $133.56 | $40.07 | $93.49 | 2026-04-02 18:50:37 |
| TXN-01013477 | UberEats | $115.56 | $34.67 | $80.89 | 2026-04-02 18:30:48 |
| TXN-01014560 | UberEats | $80.57 | $24.17 | $56.40 | 2026-04-02 18:25:25 |
| TXN-01013867 | UberEats | $100.12 | $30.04 | $70.08 | 2026-04-02 18:12:03 |
| TXN-01014631 | UberEats | $158.08 | $47.42 | $110.66 | 2026-04-02 18:07:44 |
| TXN-01014394 | UberEats | $59.20 | $17.76 | $41.44 | 2026-04-02 18:06:11 |
| TXN-01013072 | UberEats | $89.64 | $26.89 | $62.75 | 2026-04-02 17:57:23 |
| TXN-01013400 | UberEats | $87.21 | $26.16 | $61.05 | 2026-04-02 17:53:33 |
| TXN-01014365 | UberEats | $48.64 | $14.59 | $34.05 | 2026-04-02 17:47:32 |
| TXN-01013348 | UberEats | $93.52 | $28.06 | $65.46 | 2026-04-02 17:36:14 |
| TXN-01014259 | UberEats | $109.96 | $32.99 | $76.97 | 2026-04-02 17:32:57 |
| TXN-01014630 | UberEats | $123.79 | $37.14 | $86.65 | 2026-04-02 17:32:36 |
| TXN-01013102 | UberEats | $72.20 | $21.66 | $50.54 | 2026-04-02 17:31:56 |
| TXN-01012583 | UberEats | $137.51 | $41.25 | $96.26 | 2026-04-02 17:30:12 |
| TXN-01014079 | UberEats | $120.08 | $36.02 | $84.06 | 2026-04-02 17:24:59 |
| TXN-01012800 | UberEats | $94.98 | $28.49 | $66.49 | 2026-04-02 17:24:42 |
| TXN-01012774 | UberEats | $86.51 | $25.95 | $60.56 | 2026-04-02 17:15:46 |
| TXN-01013993 | UberEats | $137.20 | $41.16 | $96.04 | 2026-04-02 17:12:54 |
| TXN-01013785 | UberEats | $149.27 | $44.78 | $104.49 | 2026-04-02 17:01:59 |
| TXN-01012336 | UberEats | $133.29 | $39.99 | $93.30 | 2026-04-02 16:40:20 |
| TXN-01013402 | UberEats | $146.67 | $44.00 | $102.67 | 2026-04-02 16:38:48 |