Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010914 | DoorDash | $105.06 | $31.52 | $73.54 | 2026-04-03 17:33:09 |
| TXN-01011730 | DoorDash | $66.86 | $20.06 | $46.80 | 2026-04-03 17:26:15 |
| TXN-01009628 | DoorDash | $131.93 | $39.58 | $92.35 | 2026-04-03 17:05:27 |
| TXN-01011711 | DoorDash | $69.30 | $20.79 | $48.51 | 2026-04-03 17:05:24 |
| TXN-01011071 | DoorDash | $146.51 | $43.95 | $102.56 | 2026-04-03 16:58:48 |
| TXN-01009760 | DoorDash | $122.20 | $36.66 | $85.54 | 2026-04-03 16:09:54 |
| TXN-01011156 | DoorDash | $93.96 | $28.19 | $65.77 | 2026-04-03 16:03:01 |
| TXN-01011668 | DoorDash | $115.57 | $34.67 | $80.90 | 2026-04-03 16:02:46 |
| TXN-01010463 | DoorDash | $115.28 | $34.58 | $80.70 | 2026-04-03 15:50:43 |
| TXN-01012112 | DoorDash | $76.02 | $22.81 | $53.21 | 2026-04-03 15:41:55 |
| TXN-01009573 | DoorDash | $78.09 | $23.43 | $54.66 | 2026-04-03 15:27:10 |
| TXN-01010513 | DoorDash | $100.26 | $30.08 | $70.18 | 2026-04-03 15:15:17 |
| TXN-01011592 | DoorDash | $116.61 | $34.98 | $81.63 | 2026-04-03 14:53:34 |
| TXN-01012249 | DoorDash | $55.57 | $16.67 | $38.90 | 2026-04-03 14:40:17 |
| TXN-01011509 | DoorDash | $81.17 | $24.35 | $56.82 | 2026-04-03 14:39:38 |
| TXN-01010113 | DoorDash | $64.30 | $19.29 | $45.01 | 2026-04-03 14:26:38 |
| TXN-01011935 | DoorDash | $91.45 | $27.43 | $64.02 | 2026-04-03 13:50:20 |
| TXN-01011455 | DoorDash | $129.55 | $38.87 | $90.68 | 2026-04-03 13:49:05 |
| TXN-01011628 | DoorDash | $108.83 | $32.65 | $76.18 | 2026-04-03 13:41:37 |
| TXN-01011173 | DoorDash | $112.00 | $33.60 | $78.40 | 2026-04-03 13:32:59 |
| TXN-01011764 | DoorDash | $92.79 | $27.84 | $64.95 | 2026-04-03 13:26:06 |
| TXN-01011590 | DoorDash | $122.40 | $36.72 | $85.68 | 2026-04-03 13:13:21 |
| TXN-01009971 | DoorDash | $47.50 | $14.25 | $33.25 | 2026-04-03 12:58:04 |
| TXN-01012010 | DoorDash | $66.90 | $20.07 | $46.83 | 2026-04-03 12:53:18 |
| TXN-01010605 | DoorDash | $89.00 | $26.70 | $62.30 | 2026-04-03 12:44:19 |