Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014792 | GrubHub | $111.03 | $33.31 | $77.72 | 2026-03-28 11:54:18 |
| TXN-01015441 | GrubHub | $83.69 | $25.11 | $58.58 | 2026-03-28 11:36:33 |
| TXN-01014714 | GrubHub | $101.64 | $30.49 | $71.15 | 2026-03-28 11:18:30 |
| TXN-01015620 | GrubHub | $96.02 | $28.81 | $67.21 | 2026-03-28 11:17:08 |
| TXN-01014794 | GrubHub | $136.47 | $40.94 | $95.53 | 2026-03-28 11:00:59 |
| TXN-01014926 | GrubHub | $132.04 | $39.61 | $92.43 | 2026-03-28 10:26:45 |
| TXN-01014944 | GrubHub | $76.29 | $22.89 | $53.40 | 2026-03-28 07:29:53 |
| TXN-01015656 | GrubHub | $143.28 | $42.98 | $100.30 | 2026-03-27 21:00:17 |
| TXN-01014996 | GrubHub | $126.95 | $38.09 | $88.86 | 2026-03-27 20:29:22 |
| TXN-01015122 | GrubHub | $149.40 | $44.82 | $104.58 | 2026-03-27 20:00:18 |
| TXN-01014804 | GrubHub | $143.71 | $43.11 | $100.60 | 2026-03-27 19:59:48 |
| TXN-01015719 | GrubHub | $52.99 | $15.90 | $37.09 | 2026-03-27 19:50:50 |
| TXN-01014916 | GrubHub | $54.88 | $16.46 | $38.42 | 2026-03-27 19:30:26 |
| TXN-01014990 | GrubHub | $63.64 | $19.09 | $44.55 | 2026-03-27 19:29:00 |
| TXN-01015376 | GrubHub | $141.82 | $42.55 | $99.27 | 2026-03-27 19:21:12 |
| TXN-01014722 | GrubHub | $100.98 | $30.29 | $70.69 | 2026-03-27 19:06:35 |
| TXN-01015281 | GrubHub | $85.83 | $25.75 | $60.08 | 2026-03-27 18:55:21 |
| TXN-01015279 | GrubHub | $149.05 | $44.72 | $104.33 | 2026-03-27 18:44:25 |
| TXN-01014829 | GrubHub | $51.39 | $15.42 | $35.97 | 2026-03-27 18:36:51 |
| TXN-01014810 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-27 18:12:13 |
| TXN-01015517 | GrubHub | $97.15 | $29.14 | $68.01 | 2026-03-27 17:54:18 |
| TXN-01015437 | GrubHub | $110.63 | $33.19 | $77.44 | 2026-03-27 17:34:55 |
| TXN-01015630 | GrubHub | $137.10 | $41.13 | $95.97 | 2026-03-27 17:00:47 |
| TXN-01015728 | GrubHub | $61.20 | $18.36 | $42.84 | 2026-03-27 16:55:50 |
| TXN-01015588 | GrubHub | $76.59 | $22.98 | $53.61 | 2026-03-27 15:49:52 |