Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018759 | Square | $54.26 | $1.57 | $52.69 | 2026-03-30 18:43:06 |
| TXN-01018583 | Square | $107.30 | $3.11 | $104.19 | 2026-03-30 18:42:02 |
| TXN-01018155 | Square | $74.34 | $2.16 | $72.18 | 2026-03-30 18:33:27 |
| TXN-01019085 | Square | $54.63 | $1.58 | $53.05 | 2026-03-30 18:30:49 |
| TXN-01019011 | Square | $85.85 | $2.49 | $83.36 | 2026-03-30 18:19:54 |
| TXN-01019127 | Square | $98.82 | $2.87 | $95.95 | 2026-03-30 18:03:22 |
| TXN-01018402 | Square | $68.51 | $1.99 | $66.52 | 2026-03-30 17:59:17 |
| TXN-01018680 | Square | $122.75 | $3.56 | $119.19 | 2026-03-30 17:48:49 |
| TXN-01018247 | Square | $61.36 | $1.78 | $59.58 | 2026-03-30 17:19:33 |
| TXN-01018676 | Square | $98.02 | $2.84 | $95.18 | 2026-03-30 17:10:39 |
| TXN-01018700 | Square | $87.37 | $2.53 | $84.84 | 2026-03-30 16:29:59 |
| TXN-01018255 | Square | $93.99 | $2.73 | $91.26 | 2026-03-30 16:22:08 |
| TXN-01018566 | Square | $128.54 | $3.73 | $124.81 | 2026-03-30 16:10:31 |
| TXN-01018728 | Square | $52.01 | $1.51 | $50.50 | 2026-03-30 16:07:33 |
| TXN-01018262 | Square | $104.15 | $3.02 | $101.13 | 2026-03-30 16:03:38 |
| TXN-01018704 | Square | $44.00 | $1.28 | $42.72 | 2026-03-30 15:18:31 |
| TXN-01018314 | Square | $96.78 | $2.81 | $93.97 | 2026-03-30 15:03:28 |
| TXN-01018242 | Square | $79.13 | $2.29 | $76.84 | 2026-03-30 14:12:29 |
| TXN-01018894 | Square | $44.50 | $1.29 | $43.21 | 2026-03-30 14:02:39 |
| TXN-01018978 | Square | $40.73 | $1.18 | $39.55 | 2026-03-30 13:41:17 |
| TXN-01017910 | Square | $58.56 | $1.70 | $56.86 | 2026-03-30 13:34:54 |
| TXN-01018347 | Square | $62.24 | $1.80 | $60.44 | 2026-03-30 13:33:35 |
| TXN-01019100 | Square | $96.53 | $2.80 | $93.73 | 2026-03-30 13:32:52 |
| TXN-01018154 | Square | $132.21 | $3.83 | $128.38 | 2026-03-30 13:32:49 |
| TXN-01018723 | Square | $86.59 | $2.51 | $84.08 | 2026-03-30 13:18:43 |