Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012913 | UberEats | $101.11 | $30.33 | $70.78 | 2026-04-02 16:37:27 |
| TXN-01013275 | UberEats | $94.63 | $28.39 | $66.24 | 2026-04-02 15:57:30 |
| TXN-01013520 | UberEats | $62.96 | $18.89 | $44.07 | 2026-04-02 15:53:27 |
| TXN-01014414 | UberEats | $50.13 | $15.04 | $35.09 | 2026-04-02 15:40:16 |
| TXN-01013103 | UberEats | $82.61 | $24.78 | $57.83 | 2026-04-02 15:37:30 |
| TXN-01012956 | UberEats | $142.18 | $42.65 | $99.53 | 2026-04-02 15:31:58 |
| TXN-01012536 | UberEats | $56.61 | $16.98 | $39.63 | 2026-04-02 15:28:52 |
| TXN-01012644 | UberEats | $57.12 | $17.14 | $39.98 | 2026-04-02 14:55:13 |
| TXN-01013562 | UberEats | $46.16 | $13.85 | $32.31 | 2026-04-02 14:34:46 |
| TXN-01013192 | UberEats | $114.83 | $34.45 | $80.38 | 2026-04-02 14:18:36 |
| TXN-01013513 | UberEats | $151.17 | $45.35 | $105.82 | 2026-04-02 13:59:24 |
| TXN-01012941 | UberEats | $142.00 | $42.60 | $99.40 | 2026-04-02 13:52:48 |
| TXN-01014494 | UberEats | $73.85 | $22.15 | $51.70 | 2026-04-02 13:48:44 |
| TXN-01013554 | UberEats | $68.54 | $20.56 | $47.98 | 2026-04-02 13:43:49 |
| TXN-01013250 | UberEats | $152.79 | $45.84 | $106.95 | 2026-04-02 13:41:14 |
| TXN-01014178 | UberEats | $64.47 | $19.34 | $45.13 | 2026-04-02 13:41:00 |
| TXN-01012444 | UberEats | $138.59 | $41.58 | $97.01 | 2026-04-02 13:40:49 |
| TXN-01013016 | UberEats | $56.66 | $17.00 | $39.66 | 2026-04-02 13:29:27 |
| TXN-01012871 | UberEats | $105.55 | $31.66 | $73.89 | 2026-04-02 13:24:20 |
| TXN-01014500 | UberEats | $112.69 | $33.81 | $78.88 | 2026-04-02 13:22:33 |
| TXN-01013972 | UberEats | $151.59 | $45.48 | $106.11 | 2026-04-02 13:16:15 |
| TXN-01013202 | UberEats | $57.77 | $17.33 | $40.44 | 2026-04-02 13:12:12 |
| TXN-01012576 | UberEats | $110.09 | $33.03 | $77.06 | 2026-04-02 13:06:54 |
| TXN-01013082 | UberEats | $57.68 | $17.30 | $40.38 | 2026-04-02 13:02:41 |
| TXN-01013437 | UberEats | $107.65 | $32.30 | $75.35 | 2026-04-02 12:54:50 |