Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018584 | Square | $47.61 | $1.38 | $46.23 | 2026-04-05 22:09:57 |
| TXN-01011462 | DoorDash | $131.54 | $39.46 | $92.08 | 2026-04-05 22:02:18 |
| TXN-01010582 | DoorDash | $142.86 | $42.86 | $100.00 | 2026-04-05 22:00:20 |
| TXN-01015962 | Toast | $127.97 | $3.33 | $124.64 | 2026-04-05 21:52:43 |
| TXN-01010783 | DoorDash | $155.68 | $46.70 | $108.98 | 2026-04-05 21:52:40 |
| TXN-01009415 | DoorDash | $54.07 | $16.22 | $37.85 | 2026-04-05 21:50:16 |
| TXN-01010771 | DoorDash | $55.01 | $16.50 | $38.51 | 2026-04-05 21:36:10 |
| TXN-01014761 | GrubHub | $144.40 | $43.32 | $101.08 | 2026-04-05 21:34:43 |
| TXN-01014755 | GrubHub | $133.24 | $39.97 | $93.27 | 2026-04-05 21:32:40 |
| TXN-01017761 | Square | $131.46 | $3.81 | $127.65 | 2026-04-05 21:32:36 |
| TXN-01013603 | UberEats | $93.81 | $28.14 | $65.67 | 2026-04-05 21:23:52 |
| TXN-01012155 | DoorDash | $51.74 | $15.52 | $36.22 | 2026-04-05 21:07:48 |
| TXN-01013890 | UberEats | $118.74 | $35.62 | $83.12 | 2026-04-05 20:58:23 |
| TXN-01017280 | Toast | $46.51 | $1.21 | $45.30 | 2026-04-05 20:49:44 |
| TXN-01010035 | DoorDash | $101.07 | $30.32 | $70.75 | 2026-04-05 20:48:26 |
| TXN-01012500 | UberEats | $59.02 | $17.71 | $41.31 | 2026-04-05 20:42:24 |
| TXN-01017917 | Square | $144.86 | $4.20 | $140.66 | 2026-04-05 20:42:08 |
| TXN-01018379 | Square | $144.55 | $4.19 | $140.36 | 2026-04-05 20:41:53 |
| TXN-01010487 | DoorDash | $50.33 | $15.10 | $35.23 | 2026-04-05 20:35:52 |
| TXN-01013063 | UberEats | $77.73 | $23.32 | $54.41 | 2026-04-05 20:35:35 |
| TXN-01012974 | UberEats | $137.13 | $41.14 | $95.99 | 2026-04-05 20:33:55 |
| TXN-01010946 | DoorDash | $92.14 | $27.64 | $64.50 | 2026-04-05 20:33:31 |
| TXN-01012380 | UberEats | $129.53 | $38.86 | $90.67 | 2026-04-05 20:32:47 |
| TXN-01018859 | Square | $116.99 | $3.39 | $113.60 | 2026-04-05 20:32:10 |
| TXN-01009716 | DoorDash | $50.14 | $15.04 | $35.10 | 2026-04-05 20:28:13 |