Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011054 | DoorDash | $94.03 | $28.21 | $65.82 | 2026-04-03 12:36:51 |
| TXN-01011289 | DoorDash | $54.51 | $16.35 | $38.16 | 2026-04-03 12:36:40 |
| TXN-01010904 | DoorDash | $68.04 | $20.41 | $47.63 | 2026-04-03 12:33:33 |
| TXN-01012182 | DoorDash | $59.09 | $17.73 | $41.36 | 2026-04-03 12:22:52 |
| TXN-01011223 | DoorDash | $133.05 | $39.91 | $93.14 | 2026-04-03 12:17:51 |
| TXN-01011905 | DoorDash | $88.62 | $26.59 | $62.03 | 2026-04-03 12:13:13 |
| TXN-01010945 | DoorDash | $125.46 | $37.64 | $87.82 | 2026-04-03 12:06:08 |
| TXN-01012015 | DoorDash | $141.10 | $42.33 | $98.77 | 2026-04-03 12:04:22 |
| TXN-01012008 | DoorDash | $151.81 | $45.54 | $106.27 | 2026-04-03 12:03:47 |
| TXN-01011485 | DoorDash | $116.14 | $34.84 | $81.30 | 2026-04-03 12:03:36 |
| TXN-01012058 | DoorDash | $153.16 | $45.95 | $107.21 | 2026-04-03 12:02:06 |
| TXN-01010535 | DoorDash | $154.87 | $46.46 | $108.41 | 2026-04-03 11:59:37 |
| TXN-01012000 | DoorDash | $59.49 | $17.85 | $41.64 | 2026-04-03 11:54:55 |
| TXN-01010129 | DoorDash | $127.33 | $38.20 | $89.13 | 2026-04-03 11:51:53 |
| TXN-01012284 | DoorDash | $54.07 | $16.22 | $37.85 | 2026-04-03 11:28:16 |
| TXN-01009835 | DoorDash | $69.27 | $20.78 | $48.49 | 2026-04-03 11:04:27 |
| TXN-01009825 | DoorDash | $52.50 | $15.75 | $36.75 | 2026-04-03 11:00:32 |
| TXN-01010229 | DoorDash | $88.11 | $26.43 | $61.68 | 2026-04-03 10:54:58 |
| TXN-01009457 | DoorDash | $63.00 | $18.90 | $44.10 | 2026-04-03 10:35:34 |
| TXN-01010893 | DoorDash | $105.68 | $31.70 | $73.98 | 2026-04-03 10:14:57 |
| TXN-01009400 | DoorDash | $120.11 | $36.03 | $84.08 | 2026-04-03 09:59:32 |
| TXN-01011824 | DoorDash | $128.82 | $38.65 | $90.17 | 2026-04-03 08:56:31 |
| TXN-01010324 | DoorDash | $52.21 | $15.66 | $36.55 | 2026-04-03 08:37:32 |
| TXN-01010061 | DoorDash | $148.51 | $44.55 | $103.96 | 2026-04-02 20:54:54 |
| TXN-01011924 | DoorDash | $92.20 | $27.66 | $64.54 | 2026-04-02 20:42:14 |