Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011492 | DoorDash | $131.61 | $39.48 | $92.13 | 2026-04-05 20:24:55 |
| TXN-01019265 | Clover | $126.92 | $3.05 | $123.87 | 2026-04-05 20:24:19 |
| TXN-01011964 | DoorDash | $89.11 | $26.73 | $62.38 | 2026-04-05 20:24:03 |
| TXN-01015680 | GrubHub | $148.64 | $44.59 | $104.05 | 2026-04-05 20:22:29 |
| TXN-01013583 | UberEats | $53.72 | $16.12 | $37.60 | 2026-04-05 20:21:28 |
| TXN-01014392 | UberEats | $124.85 | $37.45 | $87.40 | 2026-04-05 20:21:21 |
| TXN-01015859 | Toast | $67.52 | $1.76 | $65.76 | 2026-04-05 20:21:01 |
| TXN-01018868 | Square | $97.71 | $2.83 | $94.88 | 2026-04-05 20:20:57 |
| TXN-01012262 | DoorDash | $141.87 | $42.56 | $99.31 | 2026-04-05 20:20:15 |
| TXN-01018363 | Square | $132.11 | $3.83 | $128.28 | 2026-04-05 20:14:58 |
| TXN-01011986 | DoorDash | $137.78 | $41.33 | $96.45 | 2026-04-05 20:14:13 |
| TXN-01015354 | GrubHub | $60.82 | $18.25 | $42.57 | 2026-04-05 20:10:23 |
| TXN-01017414 | Toast | $74.12 | $1.93 | $72.19 | 2026-04-05 20:06:37 |
| TXN-01012310 | DoorDash | $158.35 | $47.50 | $110.85 | 2026-04-05 20:04:26 |
| TXN-01015893 | Toast | $108.23 | $2.81 | $105.42 | 2026-04-05 20:03:54 |
| TXN-01011443 | DoorDash | $94.37 | $28.31 | $66.06 | 2026-04-05 20:02:35 |
| TXN-01018074 | Square | $50.42 | $1.46 | $48.96 | 2026-04-05 20:01:36 |
| TXN-01010532 | DoorDash | $103.08 | $30.92 | $72.16 | 2026-04-05 20:01:32 |
| TXN-01016758 | Toast | $111.57 | $2.90 | $108.67 | 2026-04-05 19:57:07 |
| TXN-01017460 | Toast | $76.42 | $1.99 | $74.43 | 2026-04-05 19:57:07 |
| TXN-01018443 | Square | $69.68 | $2.02 | $67.66 | 2026-04-05 19:55:10 |
| TXN-01018035 | Square | $99.00 | $2.87 | $96.13 | 2026-04-05 19:52:51 |
| TXN-01015014 | GrubHub | $123.58 | $37.07 | $86.51 | 2026-04-05 19:49:52 |
| TXN-01014193 | UberEats | $154.12 | $46.24 | $107.88 | 2026-04-05 19:48:15 |
| TXN-01019355 | Clover | $67.92 | $1.63 | $66.29 | 2026-04-05 19:47:18 |