Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009348 | DoorDash | $118.44 | $35.53 | $82.91 | 2026-04-02 20:31:31 |
| TXN-01009816 | DoorDash | $137.49 | $41.25 | $96.24 | 2026-04-02 20:31:18 |
| TXN-01010610 | DoorDash | $69.04 | $20.71 | $48.33 | 2026-04-02 20:28:39 |
| TXN-01012273 | DoorDash | $147.80 | $44.34 | $103.46 | 2026-04-02 20:21:19 |
| TXN-01012274 | DoorDash | $86.65 | $26.00 | $60.65 | 2026-04-02 20:12:50 |
| TXN-01009553 | DoorDash | $92.29 | $27.69 | $64.60 | 2026-04-02 20:03:42 |
| TXN-01011777 | DoorDash | $65.97 | $19.79 | $46.18 | 2026-04-02 19:56:48 |
| TXN-01010656 | DoorDash | $53.89 | $16.17 | $37.72 | 2026-04-02 19:55:28 |
| TXN-01011499 | DoorDash | $107.01 | $32.10 | $74.91 | 2026-04-02 19:46:52 |
| TXN-01011086 | DoorDash | $74.69 | $22.41 | $52.28 | 2026-04-02 19:37:45 |
| TXN-01010518 | DoorDash | $52.56 | $15.77 | $36.79 | 2026-04-02 19:30:51 |
| TXN-01011343 | DoorDash | $137.75 | $41.32 | $96.43 | 2026-04-02 19:24:18 |
| TXN-01009562 | DoorDash | $114.73 | $34.42 | $80.31 | 2026-04-02 19:16:12 |
| TXN-01010855 | DoorDash | $126.09 | $37.83 | $88.26 | 2026-04-02 19:14:01 |
| TXN-01011142 | DoorDash | $139.80 | $41.94 | $97.86 | 2026-04-02 19:07:41 |
| TXN-01010224 | DoorDash | $74.26 | $22.28 | $51.98 | 2026-04-02 18:59:24 |
| TXN-01010828 | DoorDash | $156.37 | $46.91 | $109.46 | 2026-04-02 18:57:33 |
| TXN-01010333 | DoorDash | $144.09 | $43.23 | $100.86 | 2026-04-02 18:56:37 |
| TXN-01012326 | DoorDash | $95.86 | $28.76 | $67.10 | 2026-04-02 18:50:18 |
| TXN-01011108 | DoorDash | $114.84 | $34.45 | $80.39 | 2026-04-02 18:46:09 |
| TXN-01010291 | DoorDash | $123.42 | $37.03 | $86.39 | 2026-04-02 18:41:39 |
| TXN-01010160 | DoorDash | $155.45 | $46.63 | $108.82 | 2026-04-02 18:41:03 |
| TXN-01011227 | DoorDash | $109.74 | $32.92 | $76.82 | 2026-04-02 18:38:38 |
| TXN-01011413 | DoorDash | $118.07 | $35.42 | $82.65 | 2026-04-02 18:17:36 |
| TXN-01009959 | DoorDash | $91.23 | $27.37 | $63.86 | 2026-04-02 18:11:44 |