Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015590 | GrubHub | $88.10 | $26.43 | $61.67 | 2026-03-26 20:18:54 |
| TXN-01015735 | GrubHub | $77.12 | $23.14 | $53.98 | 2026-03-26 20:15:47 |
| TXN-01015312 | GrubHub | $106.77 | $32.03 | $74.74 | 2026-03-26 20:08:36 |
| TXN-01015323 | GrubHub | $117.97 | $35.39 | $82.58 | 2026-03-26 18:46:46 |
| TXN-01014696 | GrubHub | $109.53 | $32.86 | $76.67 | 2026-03-26 18:08:55 |
| TXN-01015516 | GrubHub | $140.34 | $42.10 | $98.24 | 2026-03-26 17:53:35 |
| TXN-01015036 | GrubHub | $121.00 | $36.30 | $84.70 | 2026-03-26 17:51:40 |
| TXN-01015449 | GrubHub | $124.32 | $37.30 | $87.02 | 2026-03-26 17:50:14 |
| TXN-01015246 | GrubHub | $110.66 | $33.20 | $77.46 | 2026-03-26 17:42:17 |
| TXN-01015545 | GrubHub | $73.93 | $22.18 | $51.75 | 2026-03-26 17:41:32 |
| TXN-01015214 | GrubHub | $85.58 | $25.67 | $59.91 | 2026-03-26 17:32:53 |
| TXN-01014767 | GrubHub | $146.50 | $43.95 | $102.55 | 2026-03-26 17:30:34 |
| TXN-01015744 | GrubHub | $105.48 | $31.64 | $73.84 | 2026-03-26 17:10:46 |
| TXN-01015065 | GrubHub | $144.97 | $43.49 | $101.48 | 2026-03-26 17:08:24 |
| TXN-01014872 | GrubHub | $132.11 | $39.63 | $92.48 | 2026-03-26 16:52:37 |
| TXN-01014932 | GrubHub | $119.20 | $35.76 | $83.44 | 2026-03-26 16:34:54 |
| TXN-01014783 | GrubHub | $131.29 | $39.39 | $91.90 | 2026-03-26 16:34:03 |
| TXN-01015338 | GrubHub | $140.76 | $42.23 | $98.53 | 2026-03-26 16:16:03 |
| TXN-01015134 | GrubHub | $63.40 | $19.02 | $44.38 | 2026-03-26 15:50:45 |
| TXN-01014980 | GrubHub | $51.91 | $15.57 | $36.34 | 2026-03-26 15:44:56 |
| TXN-01015604 | GrubHub | $66.10 | $19.83 | $46.27 | 2026-03-26 15:04:48 |
| TXN-01015397 | GrubHub | $57.11 | $17.13 | $39.98 | 2026-03-26 14:09:16 |
| TXN-01015535 | GrubHub | $98.38 | $29.51 | $68.87 | 2026-03-26 13:24:44 |
| TXN-01015544 | GrubHub | $103.16 | $30.95 | $72.21 | 2026-03-26 13:10:41 |
| TXN-01015531 | GrubHub | $56.85 | $17.05 | $39.80 | 2026-03-26 13:08:58 |