Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017269 | Toast | $51.53 | $1.34 | $50.19 | 2026-03-31 19:06:02 |
| TXN-01015968 | Toast | $62.05 | $1.61 | $60.44 | 2026-03-31 19:00:42 |
| TXN-01017626 | Toast | $134.35 | $3.49 | $130.86 | 2026-03-31 18:56:29 |
| TXN-01016665 | Toast | $91.97 | $2.39 | $89.58 | 2026-03-31 18:39:24 |
| TXN-01015821 | Toast | $134.95 | $3.51 | $131.44 | 2026-03-31 18:36:52 |
| TXN-01017629 | Toast | $76.58 | $1.99 | $74.59 | 2026-03-31 18:35:24 |
| TXN-01017025 | Toast | $58.64 | $1.52 | $57.12 | 2026-03-31 18:19:30 |
| TXN-01017576 | Toast | $90.59 | $2.36 | $88.23 | 2026-03-31 18:13:26 |
| TXN-01016772 | Toast | $41.07 | $1.07 | $40.00 | 2026-03-31 18:08:02 |
| TXN-01016840 | Toast | $140.73 | $3.66 | $137.07 | 2026-03-31 18:06:06 |
| TXN-01016308 | Toast | $100.00 | $2.60 | $97.40 | 2026-03-31 18:05:53 |
| TXN-01017082 | Toast | $48.60 | $1.26 | $47.34 | 2026-03-31 18:01:00 |
| TXN-01016797 | Toast | $108.58 | $2.82 | $105.76 | 2026-03-31 17:55:23 |
| TXN-01016372 | Toast | $85.20 | $2.22 | $82.98 | 2026-03-31 17:54:20 |
| TXN-01015941 | Toast | $123.37 | $3.21 | $120.16 | 2026-03-31 17:26:24 |
| TXN-01016633 | Toast | $84.77 | $2.20 | $82.57 | 2026-03-31 17:23:05 |
| TXN-01017405 | Toast | $125.60 | $3.27 | $122.33 | 2026-03-31 17:08:59 |
| TXN-01017675 | Toast | $121.82 | $3.17 | $118.65 | 2026-03-31 17:05:12 |
| TXN-01016541 | Toast | $78.87 | $2.05 | $76.82 | 2026-03-31 16:33:53 |
| TXN-01015888 | Toast | $142.82 | $3.71 | $139.11 | 2026-03-31 16:05:52 |
| TXN-01016389 | Toast | $99.28 | $2.58 | $96.70 | 2026-03-31 15:04:50 |
| TXN-01017656 | Toast | $81.47 | $2.12 | $79.35 | 2026-03-31 14:32:01 |
| TXN-01017568 | Toast | $49.33 | $1.28 | $48.05 | 2026-03-31 13:52:30 |
| TXN-01017610 | Toast | $44.97 | $1.17 | $43.80 | 2026-03-31 13:19:02 |
| TXN-01015760 | Toast | $80.95 | $2.10 | $78.85 | 2026-03-31 13:17:59 |