Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009547 | DoorDash | $159.11 | $47.73 | $111.38 | 2026-04-05 19:42:13 |
| TXN-01010506 | DoorDash | $92.95 | $27.89 | $65.06 | 2026-04-05 19:40:06 |
| TXN-01017367 | Toast | $133.04 | $3.46 | $129.58 | 2026-04-05 19:39:58 |
| TXN-01016465 | Toast | $106.53 | $2.77 | $103.76 | 2026-04-05 19:37:26 |
| TXN-01009908 | DoorDash | $90.19 | $27.06 | $63.13 | 2026-04-05 19:37:06 |
| TXN-01011793 | DoorDash | $106.51 | $31.95 | $74.56 | 2026-04-05 19:36:47 |
| TXN-01010915 | DoorDash | $67.00 | $20.10 | $46.90 | 2026-04-05 19:36:29 |
| TXN-01017771 | Square | $48.51 | $1.41 | $47.10 | 2026-04-05 19:33:36 |
| TXN-01013207 | UberEats | $103.37 | $31.01 | $72.36 | 2026-04-05 19:31:13 |
| TXN-01014355 | UberEats | $72.21 | $21.66 | $50.55 | 2026-04-05 19:29:52 |
| TXN-01011268 | DoorDash | $48.62 | $14.59 | $34.03 | 2026-04-05 19:29:38 |
| TXN-01018020 | Square | $86.71 | $2.51 | $84.20 | 2026-04-05 19:28:13 |
| TXN-01012570 | UberEats | $83.10 | $24.93 | $58.17 | 2026-04-05 19:24:29 |
| TXN-01013926 | UberEats | $47.98 | $14.39 | $33.59 | 2026-04-05 19:21:23 |
| TXN-01012858 | UberEats | $123.45 | $37.03 | $86.42 | 2026-04-05 19:20:01 |
| TXN-01013703 | UberEats | $137.96 | $41.39 | $96.57 | 2026-04-05 19:18:47 |
| TXN-01010067 | DoorDash | $54.76 | $16.43 | $38.33 | 2026-04-05 19:18:44 |
| TXN-01015611 | GrubHub | $77.59 | $23.28 | $54.31 | 2026-04-05 19:17:24 |
| TXN-01009880 | DoorDash | $77.53 | $23.26 | $54.27 | 2026-04-05 19:16:06 |
| TXN-01019968 | Clover | $144.81 | $3.48 | $141.33 | 2026-04-05 19:15:42 |
| TXN-01013218 | UberEats | $124.31 | $37.29 | $87.02 | 2026-04-05 19:15:16 |
| TXN-01009693 | DoorDash | $59.90 | $17.97 | $41.93 | 2026-04-05 19:14:59 |
| TXN-01014100 | UberEats | $130.74 | $39.22 | $91.52 | 2026-04-05 19:14:15 |
| TXN-01014700 | GrubHub | $113.77 | $34.13 | $79.64 | 2026-04-05 19:13:58 |
| TXN-01009627 | DoorDash | $88.71 | $26.61 | $62.10 | 2026-04-05 19:11:11 |