Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012140 | DoorDash | $106.34 | $31.90 | $74.44 | 2026-04-02 14:16:55 |
| TXN-01011682 | DoorDash | $63.86 | $19.16 | $44.70 | 2026-04-02 14:02:00 |
| TXN-01009904 | DoorDash | $85.92 | $25.78 | $60.14 | 2026-04-02 13:55:21 |
| TXN-01012153 | DoorDash | $105.91 | $31.77 | $74.14 | 2026-04-02 13:54:12 |
| TXN-01012038 | DoorDash | $52.39 | $15.72 | $36.67 | 2026-04-02 13:50:00 |
| TXN-01010531 | DoorDash | $139.72 | $41.92 | $97.80 | 2026-04-02 13:47:31 |
| TXN-01011291 | DoorDash | $49.48 | $14.84 | $34.64 | 2026-04-02 13:42:33 |
| TXN-01012068 | DoorDash | $115.80 | $34.74 | $81.06 | 2026-04-02 13:40:12 |
| TXN-01010426 | DoorDash | $105.89 | $31.77 | $74.12 | 2026-04-02 13:38:17 |
| TXN-01011896 | DoorDash | $67.07 | $20.12 | $46.95 | 2026-04-02 13:33:03 |
| TXN-01010293 | DoorDash | $149.30 | $44.79 | $104.51 | 2026-04-02 13:28:09 |
| TXN-01011576 | DoorDash | $74.71 | $22.41 | $52.30 | 2026-04-02 13:25:24 |
| TXN-01011568 | DoorDash | $80.31 | $24.09 | $56.22 | 2026-04-02 13:17:57 |
| TXN-01012041 | DoorDash | $93.57 | $28.07 | $65.50 | 2026-04-02 13:07:17 |
| TXN-01012119 | DoorDash | $67.25 | $20.18 | $47.07 | 2026-04-02 13:04:56 |
| TXN-01009639 | DoorDash | $51.21 | $15.36 | $35.85 | 2026-04-02 13:00:53 |
| TXN-01010681 | DoorDash | $94.20 | $28.26 | $65.94 | 2026-04-02 12:57:46 |
| TXN-01011508 | DoorDash | $62.61 | $18.78 | $43.83 | 2026-04-02 12:54:45 |
| TXN-01010141 | DoorDash | $101.65 | $30.50 | $71.15 | 2026-04-02 12:47:03 |
| TXN-01010586 | DoorDash | $121.03 | $36.31 | $84.72 | 2026-04-02 12:41:47 |
| TXN-01009349 | DoorDash | $113.47 | $34.04 | $79.43 | 2026-04-02 12:39:35 |
| TXN-01009928 | DoorDash | $50.85 | $15.25 | $35.60 | 2026-04-02 12:29:57 |
| TXN-01011432 | DoorDash | $147.08 | $44.12 | $102.96 | 2026-04-02 12:28:41 |
| TXN-01010897 | DoorDash | $155.92 | $46.78 | $109.14 | 2026-04-02 12:26:35 |
| TXN-01010367 | DoorDash | $55.90 | $16.77 | $39.13 | 2026-04-02 12:26:30 |