Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015814 | Toast | $38.16 | $0.99 | $37.17 | 2026-04-06 20:41:09 |
| TXN-01017023 | Toast | $57.78 | $1.50 | $56.28 | 2026-04-06 20:39:39 |
| TXN-01017041 | Toast | $133.23 | $3.46 | $129.77 | 2026-04-06 20:38:00 |
| TXN-01012087 | DoorDash | $122.67 | $36.80 | $85.87 | 2026-04-06 20:37:27 |
| TXN-01013746 | UberEats | $58.60 | $17.58 | $41.02 | 2026-04-06 20:34:13 |
| TXN-01009609 | DoorDash | $49.75 | $14.92 | $34.83 | 2026-04-06 20:33:59 |
| TXN-01017065 | Toast | $73.77 | $1.92 | $71.85 | 2026-04-06 20:26:33 |
| TXN-01009574 | DoorDash | $56.13 | $16.84 | $39.29 | 2026-04-06 20:26:18 |
| TXN-01019896 | Clover | $77.12 | $1.85 | $75.27 | 2026-04-06 20:26:15 |
| TXN-01015554 | GrubHub | $154.25 | $46.27 | $107.98 | 2026-04-06 20:23:16 |
| TXN-01014813 | GrubHub | $97.08 | $29.12 | $67.96 | 2026-04-06 20:19:25 |
| TXN-01019898 | Clover | $40.82 | $0.98 | $39.84 | 2026-04-06 20:17:34 |
| TXN-01017437 | Toast | $123.07 | $3.20 | $119.87 | 2026-04-06 20:15:10 |
| TXN-01017477 | Toast | $76.52 | $1.99 | $74.53 | 2026-04-06 20:14:33 |
| TXN-01011967 | DoorDash | $100.43 | $30.13 | $70.30 | 2026-04-06 20:12:27 |
| TXN-01016822 | Toast | $83.25 | $2.16 | $81.09 | 2026-04-06 20:11:49 |
| TXN-01011027 | DoorDash | $49.53 | $14.86 | $34.67 | 2026-04-06 20:11:18 |
| TXN-01014667 | UberEats | $154.83 | $46.45 | $108.38 | 2026-04-06 20:09:15 |
| TXN-01014048 | UberEats | $88.74 | $26.62 | $62.12 | 2026-04-06 20:05:20 |
| TXN-01009796 | DoorDash | $105.06 | $31.52 | $73.54 | 2026-04-06 20:05:16 |
| TXN-01018513 | Square | $67.28 | $1.95 | $65.33 | 2026-04-06 20:03:35 |
| TXN-01010283 | DoorDash | $92.92 | $27.88 | $65.04 | 2026-04-06 19:59:07 |
| TXN-01013999 | UberEats | $137.97 | $41.39 | $96.58 | 2026-04-06 19:53:35 |
| TXN-01013189 | UberEats | $102.80 | $30.84 | $71.96 | 2026-04-06 19:53:25 |
| TXN-01016855 | Toast | $129.08 | $3.36 | $125.72 | 2026-04-06 19:50:20 |