Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017773 | Square | $87.14 | $2.53 | $84.61 | 2026-04-06 12:47:39 |
| TXN-01017836 | Square | $123.09 | $3.57 | $119.52 | 2026-04-06 12:46:30 |
| TXN-01018990 | Square | $60.60 | $1.76 | $58.84 | 2026-04-06 12:46:22 |
| TXN-01017712 | Square | $111.28 | $3.23 | $108.05 | 2026-04-06 12:43:05 |
| TXN-01018530 | Square | $144.18 | $4.18 | $140.00 | 2026-04-06 12:05:35 |
| TXN-01018297 | Square | $71.42 | $2.07 | $69.35 | 2026-04-06 12:00:44 |
| TXN-01018726 | Square | $115.44 | $3.35 | $112.09 | 2026-04-06 11:52:58 |
| TXN-01018688 | Square | $127.42 | $3.70 | $123.72 | 2026-04-06 11:29:00 |
| TXN-01018841 | Square | $135.96 | $3.94 | $132.02 | 2026-04-06 10:47:28 |
| TXN-01017739 | Square | $58.53 | $1.70 | $56.83 | 2026-04-06 10:21:53 |
| TXN-01017778 | Square | $116.81 | $3.39 | $113.42 | 2026-04-06 10:11:06 |
| TXN-01017821 | Square | $117.13 | $3.40 | $113.73 | 2026-04-06 09:34:14 |
| TXN-01018326 | Square | $107.56 | $3.12 | $104.44 | 2026-04-06 09:12:25 |
| TXN-01018321 | Square | $110.75 | $3.21 | $107.54 | 2026-04-06 08:26:25 |
| TXN-01018837 | Square | $45.50 | $1.32 | $44.18 | 2026-04-06 07:48:23 |
| TXN-01018752 | Square | $126.99 | $3.68 | $123.31 | 2026-04-05 22:28:03 |
| TXN-01018584 | Square | $47.61 | $1.38 | $46.23 | 2026-04-05 22:09:57 |
| TXN-01017761 | Square | $131.46 | $3.81 | $127.65 | 2026-04-05 21:32:36 |
| TXN-01017917 | Square | $144.86 | $4.20 | $140.66 | 2026-04-05 20:42:08 |
| TXN-01018379 | Square | $144.55 | $4.19 | $140.36 | 2026-04-05 20:41:53 |
| TXN-01018859 | Square | $116.99 | $3.39 | $113.60 | 2026-04-05 20:32:10 |
| TXN-01018868 | Square | $97.71 | $2.83 | $94.88 | 2026-04-05 20:20:57 |
| TXN-01018363 | Square | $132.11 | $3.83 | $128.28 | 2026-04-05 20:14:58 |
| TXN-01018074 | Square | $50.42 | $1.46 | $48.96 | 2026-04-05 20:01:36 |
| TXN-01018443 | Square | $69.68 | $2.02 | $67.66 | 2026-04-05 19:55:10 |