Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013551 | UberEats | $118.28 | $35.48 | $82.80 | 2026-04-06 18:33:31 |
| TXN-01013452 | UberEats | $115.61 | $34.68 | $80.93 | 2026-04-06 18:17:39 |
| TXN-01014413 | UberEats | $156.41 | $46.92 | $109.49 | 2026-04-06 18:13:46 |
| TXN-01013840 | UberEats | $125.52 | $37.66 | $87.86 | 2026-04-06 18:11:44 |
| TXN-01013630 | UberEats | $68.24 | $20.47 | $47.77 | 2026-04-06 18:00:54 |
| TXN-01012813 | UberEats | $59.62 | $17.89 | $41.73 | 2026-04-06 17:55:16 |
| TXN-01013105 | UberEats | $114.00 | $34.20 | $79.80 | 2026-04-06 17:37:34 |
| TXN-01013884 | UberEats | $64.41 | $19.32 | $45.09 | 2026-04-06 17:36:44 |
| TXN-01013953 | UberEats | $147.42 | $44.23 | $103.19 | 2026-04-06 17:35:31 |
| TXN-01012857 | UberEats | $75.07 | $22.52 | $52.55 | 2026-04-06 17:34:58 |
| TXN-01012454 | UberEats | $134.96 | $40.49 | $94.47 | 2026-04-06 17:20:54 |
| TXN-01014088 | UberEats | $157.30 | $47.19 | $110.11 | 2026-04-06 16:58:05 |
| TXN-01012715 | UberEats | $69.20 | $20.76 | $48.44 | 2026-04-06 16:28:24 |
| TXN-01013701 | UberEats | $113.08 | $33.92 | $79.16 | 2026-04-06 16:21:50 |
| TXN-01014275 | UberEats | $77.94 | $23.38 | $54.56 | 2026-04-06 15:31:15 |
| TXN-01014096 | UberEats | $63.91 | $19.17 | $44.74 | 2026-04-06 15:14:27 |
| TXN-01013265 | UberEats | $151.92 | $45.58 | $106.34 | 2026-04-06 15:12:43 |
| TXN-01013808 | UberEats | $59.95 | $17.98 | $41.97 | 2026-04-06 15:06:33 |
| TXN-01013831 | UberEats | $60.26 | $18.08 | $42.18 | 2026-04-06 14:38:36 |
| TXN-01013391 | UberEats | $119.66 | $35.90 | $83.76 | 2026-04-06 14:36:38 |
| TXN-01013608 | UberEats | $134.84 | $40.45 | $94.39 | 2026-04-06 14:23:43 |
| TXN-01013078 | UberEats | $145.06 | $43.52 | $101.54 | 2026-04-06 14:02:36 |
| TXN-01013430 | UberEats | $128.46 | $38.54 | $89.92 | 2026-04-06 13:54:01 |
| TXN-01013385 | UberEats | $105.04 | $31.51 | $73.53 | 2026-04-06 13:36:14 |
| TXN-01012523 | UberEats | $143.62 | $43.09 | $100.53 | 2026-04-06 13:33:57 |