Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019833 | Clover | $110.62 | $2.65 | $107.97 | 2026-03-20 17:54:50 |
| TXN-01019289 | Clover | $68.62 | $1.65 | $66.97 | 2026-03-20 17:46:45 |
| TXN-01019353 | Clover | $114.02 | $2.74 | $111.28 | 2026-03-20 17:39:12 |
| TXN-01019615 | Clover | $142.77 | $3.43 | $139.34 | 2026-03-20 17:23:06 |
| TXN-01019765 | Clover | $128.24 | $3.08 | $125.16 | 2026-03-20 16:49:04 |
| TXN-01020016 | Clover | $40.05 | $0.96 | $39.09 | 2026-03-20 15:44:03 |
| TXN-01019576 | Clover | $39.45 | $0.95 | $38.50 | 2026-03-20 15:16:36 |
| TXN-01019659 | Clover | $70.57 | $1.69 | $68.88 | 2026-03-20 14:56:56 |
| TXN-01019827 | Clover | $84.40 | $2.03 | $82.37 | 2026-03-20 14:34:32 |
| TXN-01020018 | Clover | $85.96 | $2.06 | $83.90 | 2026-03-20 13:39:51 |
| TXN-01019789 | Clover | $57.08 | $1.37 | $55.71 | 2026-03-20 12:34:47 |
| TXN-01019903 | Clover | $79.32 | $1.90 | $77.42 | 2026-03-20 12:16:27 |
| TXN-01019391 | Clover | $118.63 | $2.85 | $115.78 | 2026-03-20 12:13:57 |
| TXN-01019666 | Clover | $114.15 | $2.74 | $111.41 | 2026-03-20 11:47:50 |
| TXN-01019219 | Clover | $56.15 | $1.35 | $54.80 | 2026-03-20 11:16:59 |
| TXN-01019489 | Clover | $118.50 | $2.84 | $115.66 | 2026-03-20 10:33:36 |
| TXN-01019684 | Clover | $127.38 | $3.06 | $124.32 | 2026-03-20 09:22:48 |
| TXN-01019926 | Clover | $121.77 | $2.92 | $118.85 | 2026-03-19 22:52:31 |
| TXN-01019671 | Clover | $67.14 | $1.61 | $65.53 | 2026-03-19 22:13:40 |
| TXN-01020010 | Clover | $119.75 | $2.87 | $116.88 | 2026-03-19 20:23:04 |
| TXN-01019870 | Clover | $126.82 | $3.04 | $123.78 | 2026-03-19 19:57:00 |
| TXN-01019392 | Clover | $104.95 | $2.52 | $102.43 | 2026-03-19 19:47:04 |
| TXN-01019940 | Clover | $98.38 | $2.36 | $96.02 | 2026-03-19 19:24:20 |
| TXN-01019775 | Clover | $114.41 | $2.75 | $111.66 | 2026-03-19 19:19:10 |
| TXN-01019494 | Clover | $118.35 | $2.84 | $115.51 | 2026-03-19 19:09:09 |