Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019655 | Clover | $137.09 | $3.29 | $133.80 | 2026-03-19 09:51:26 |
| TXN-01019966 | Clover | $96.44 | $2.31 | $94.13 | 2026-03-18 20:34:47 |
| TXN-01019605 | Clover | $107.02 | $2.57 | $104.45 | 2026-03-18 20:18:58 |
| TXN-01020034 | Clover | $47.39 | $1.14 | $46.25 | 2026-03-18 19:21:24 |
| TXN-01019599 | Clover | $47.88 | $1.15 | $46.73 | 2026-03-18 18:52:10 |
| TXN-01019551 | Clover | $70.90 | $1.70 | $69.20 | 2026-03-18 18:52:05 |
| TXN-01019711 | Clover | $64.61 | $1.55 | $63.06 | 2026-03-18 18:46:59 |
| TXN-01019842 | Clover | $98.81 | $2.37 | $96.44 | 2026-03-18 18:43:46 |
| TXN-01019805 | Clover | $54.05 | $1.30 | $52.75 | 2026-03-18 18:32:18 |
| TXN-01019243 | Clover | $106.07 | $2.55 | $103.52 | 2026-03-18 18:27:18 |
| TXN-01019557 | Clover | $139.48 | $3.35 | $136.13 | 2026-03-18 17:40:38 |
| TXN-01019330 | Clover | $55.69 | $1.34 | $54.35 | 2026-03-18 17:24:58 |
| TXN-01019781 | Clover | $100.65 | $2.42 | $98.23 | 2026-03-18 17:09:41 |
| TXN-01019904 | Clover | $47.32 | $1.14 | $46.18 | 2026-03-18 17:01:07 |
| TXN-01019275 | Clover | $96.52 | $2.32 | $94.20 | 2026-03-18 14:33:07 |
| TXN-01019439 | Clover | $85.03 | $2.04 | $82.99 | 2026-03-18 13:23:42 |
| TXN-01019764 | Clover | $90.84 | $2.18 | $88.66 | 2026-03-18 13:10:43 |
| TXN-01019643 | Clover | $128.19 | $3.08 | $125.11 | 2026-03-18 13:06:45 |
| TXN-01019786 | Clover | $108.31 | $2.60 | $105.71 | 2026-03-18 11:34:58 |
| TXN-01019578 | Clover | $76.68 | $1.84 | $74.84 | 2026-03-18 11:29:04 |
| TXN-01019457 | Clover | $125.48 | $3.01 | $122.47 | 2026-03-18 09:36:25 |
| TXN-01019990 | Clover | $118.45 | $2.84 | $115.61 | 2026-03-18 09:34:11 |
| TXN-01019366 | Clover | $110.56 | $2.65 | $107.91 | 2026-03-17 22:06:56 |
| TXN-01019365 | Clover | $126.67 | $3.04 | $123.63 | 2026-03-17 22:00:47 |
| TXN-01019189 | Clover | $121.83 | $2.92 | $118.91 | 2026-03-17 20:58:33 |