Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019748 | Clover | $61.90 | $1.49 | $60.41 | 2026-03-16 13:19:21 |
| TXN-01019511 | Clover | $89.20 | $2.14 | $87.06 | 2026-03-16 12:50:26 |
| TXN-01019474 | Clover | $97.55 | $2.34 | $95.21 | 2026-03-16 12:13:23 |
| TXN-01019944 | Clover | $103.19 | $2.48 | $100.71 | 2026-03-16 11:07:33 |
| TXN-01019490 | Clover | $105.97 | $2.54 | $103.43 | 2026-03-16 11:01:24 |
| TXN-01019561 | Clover | $138.29 | $3.32 | $134.97 | 2026-03-15 22:55:15 |
| TXN-01019404 | Clover | $105.12 | $2.52 | $102.60 | 2026-03-15 22:12:54 |
| TXN-01019264 | Clover | $101.90 | $2.45 | $99.45 | 2026-03-15 21:46:27 |
| TXN-01020028 | Clover | $50.59 | $1.21 | $49.38 | 2026-03-15 21:28:45 |
| TXN-01019203 | Clover | $105.66 | $2.54 | $103.12 | 2026-03-15 20:54:59 |
| TXN-01019475 | Clover | $116.80 | $2.80 | $114.00 | 2026-03-15 20:46:48 |
| TXN-01019331 | Clover | $57.97 | $1.39 | $56.58 | 2026-03-15 20:40:31 |
| TXN-01019313 | Clover | $105.49 | $2.53 | $102.96 | 2026-03-15 20:12:09 |
| TXN-01019594 | Clover | $102.05 | $2.45 | $99.60 | 2026-03-15 19:55:28 |
| TXN-01019633 | Clover | $39.02 | $0.94 | $38.08 | 2026-03-15 19:44:44 |
| TXN-01019627 | Clover | $135.32 | $3.25 | $132.07 | 2026-03-15 19:24:07 |
| TXN-01019395 | Clover | $92.41 | $2.22 | $90.19 | 2026-03-15 19:00:39 |
| TXN-01019623 | Clover | $72.90 | $1.75 | $71.15 | 2026-03-15 19:00:00 |
| TXN-01020025 | Clover | $134.36 | $3.22 | $131.14 | 2026-03-15 18:16:13 |
| TXN-01019197 | Clover | $107.50 | $2.58 | $104.92 | 2026-03-15 17:57:13 |
| TXN-01019752 | Clover | $44.70 | $1.07 | $43.63 | 2026-03-15 17:53:20 |
| TXN-01019198 | Clover | $84.58 | $2.03 | $82.55 | 2026-03-15 17:47:47 |
| TXN-01019675 | Clover | $95.48 | $2.29 | $93.19 | 2026-03-15 15:55:55 |
| TXN-01019685 | Clover | $81.53 | $1.96 | $79.57 | 2026-03-15 15:32:05 |
| TXN-01019763 | Clover | $99.26 | $2.38 | $96.88 | 2026-03-15 14:46:06 |