Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010644 | DoorDash | $144.22 | $43.27 | $100.95 | 2026-04-06 19:49:31 |
| TXN-01014379 | UberEats | $54.57 | $16.37 | $38.20 | 2026-04-06 19:45:50 |
| TXN-01019540 | Clover | $137.05 | $3.29 | $133.76 | 2026-04-06 19:45:40 |
| TXN-01018981 | Square | $117.11 | $3.40 | $113.71 | 2026-04-06 19:44:30 |
| TXN-01013877 | UberEats | $96.23 | $28.87 | $67.36 | 2026-04-06 19:44:21 |
| TXN-01017785 | Square | $84.77 | $2.46 | $82.31 | 2026-04-06 19:41:32 |
| TXN-01012186 | DoorDash | $99.77 | $29.93 | $69.84 | 2026-04-06 19:40:57 |
| TXN-01017056 | Toast | $141.59 | $3.68 | $137.91 | 2026-04-06 19:40:31 |
| TXN-01013340 | UberEats | $64.14 | $19.24 | $44.90 | 2026-04-06 19:39:46 |
| TXN-01016403 | Toast | $55.09 | $1.43 | $53.66 | 2026-04-06 19:37:28 |
| TXN-01014545 | UberEats | $62.87 | $18.86 | $44.01 | 2026-04-06 19:35:33 |
| TXN-01015234 | GrubHub | $116.86 | $35.06 | $81.80 | 2026-04-06 19:34:28 |
| TXN-01017458 | Toast | $54.79 | $1.42 | $53.37 | 2026-04-06 19:30:14 |
| TXN-01014523 | UberEats | $143.23 | $42.97 | $100.26 | 2026-04-06 19:29:31 |
| TXN-01014694 | GrubHub | $123.14 | $36.94 | $86.20 | 2026-04-06 19:29:19 |
| TXN-01019583 | Clover | $79.25 | $1.90 | $77.35 | 2026-04-06 19:28:39 |
| TXN-01016115 | Toast | $74.17 | $1.93 | $72.24 | 2026-04-06 19:24:51 |
| TXN-01015193 | GrubHub | $138.33 | $41.50 | $96.83 | 2026-04-06 19:24:06 |
| TXN-01016146 | Toast | $141.85 | $3.69 | $138.16 | 2026-04-06 19:24:05 |
| TXN-01016170 | Toast | $126.68 | $3.29 | $123.39 | 2026-04-06 19:24:01 |
| TXN-01013981 | UberEats | $56.56 | $16.97 | $39.59 | 2026-04-06 19:21:29 |
| TXN-01013106 | UberEats | $64.37 | $19.31 | $45.06 | 2026-04-06 19:21:22 |
| TXN-01015113 | GrubHub | $142.06 | $42.62 | $99.44 | 2026-04-06 19:19:47 |
| TXN-01018364 | Square | $142.94 | $4.15 | $138.79 | 2026-04-06 19:18:19 |
| TXN-01019532 | Clover | $92.37 | $2.22 | $90.15 | 2026-04-06 19:15:10 |