Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019258 | Clover | $118.78 | $2.85 | $115.93 | 2026-04-05 09:19:53 |
| TXN-01019414 | Clover | $89.39 | $2.15 | $87.24 | 2026-04-05 09:06:06 |
| TXN-01019723 | Clover | $76.95 | $1.85 | $75.10 | 2026-04-05 09:03:19 |
| TXN-01019634 | Clover | $71.48 | $1.72 | $69.76 | 2026-04-05 08:11:14 |
| TXN-01019445 | Clover | $80.56 | $1.93 | $78.63 | 2026-04-04 20:41:05 |
| TXN-01019416 | Clover | $123.51 | $2.96 | $120.55 | 2026-04-04 20:31:00 |
| TXN-01019783 | Clover | $123.29 | $2.96 | $120.33 | 2026-04-04 19:49:41 |
| TXN-01019579 | Clover | $65.03 | $1.56 | $63.47 | 2026-04-04 18:55:12 |
| TXN-01019997 | Clover | $88.71 | $2.13 | $86.58 | 2026-04-04 18:51:41 |
| TXN-01019710 | Clover | $63.36 | $1.52 | $61.84 | 2026-04-04 18:23:43 |
| TXN-01019466 | Clover | $80.85 | $1.94 | $78.91 | 2026-04-04 16:27:16 |
| TXN-01019995 | Clover | $67.78 | $1.63 | $66.15 | 2026-04-04 16:13:41 |
| TXN-01019772 | Clover | $50.80 | $1.22 | $49.58 | 2026-04-04 16:13:39 |
| TXN-01019696 | Clover | $57.06 | $1.37 | $55.69 | 2026-04-04 13:52:46 |
| TXN-01019541 | Clover | $65.51 | $1.57 | $63.94 | 2026-04-04 13:50:24 |
| TXN-01019339 | Clover | $59.41 | $1.43 | $57.98 | 2026-04-04 13:45:42 |
| TXN-01019556 | Clover | $85.73 | $2.06 | $83.67 | 2026-04-04 13:42:32 |
| TXN-01019656 | Clover | $64.19 | $1.54 | $62.65 | 2026-04-04 13:07:40 |
| TXN-01019307 | Clover | $119.67 | $2.87 | $116.80 | 2026-04-04 13:05:23 |
| TXN-01019327 | Clover | $83.98 | $2.02 | $81.96 | 2026-04-04 13:02:50 |
| TXN-01019568 | Clover | $112.66 | $2.70 | $109.96 | 2026-04-04 12:43:29 |
| TXN-01019433 | Clover | $138.04 | $3.31 | $134.73 | 2026-04-04 12:37:31 |
| TXN-01019844 | Clover | $46.95 | $1.13 | $45.82 | 2026-04-04 12:33:59 |
| TXN-01019924 | Clover | $63.57 | $1.53 | $62.04 | 2026-04-04 12:25:22 |
| TXN-01019459 | Clover | $140.25 | $3.37 | $136.88 | 2026-04-04 12:19:00 |