Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009783 | DoorDash | $87.45 | $26.23 | $61.22 | 2026-04-06 14:47:16 |
| TXN-01010956 | DoorDash | $45.33 | $13.60 | $31.73 | 2026-04-06 14:17:45 |
| TXN-01010776 | DoorDash | $112.43 | $33.73 | $78.70 | 2026-04-06 14:10:58 |
| TXN-01012044 | DoorDash | $127.00 | $38.10 | $88.90 | 2026-04-06 14:03:43 |
| TXN-01009692 | DoorDash | $105.64 | $31.69 | $73.95 | 2026-04-06 14:00:42 |
| TXN-01011394 | DoorDash | $155.35 | $46.60 | $108.75 | 2026-04-06 13:59:26 |
| TXN-01011974 | DoorDash | $66.50 | $19.95 | $46.55 | 2026-04-06 13:46:10 |
| TXN-01010583 | DoorDash | $149.51 | $44.85 | $104.66 | 2026-04-06 13:41:32 |
| TXN-01009430 | DoorDash | $50.57 | $15.17 | $35.40 | 2026-04-06 13:37:41 |
| TXN-01012319 | DoorDash | $129.97 | $38.99 | $90.98 | 2026-04-06 13:35:34 |
| TXN-01012181 | DoorDash | $96.72 | $29.02 | $67.70 | 2026-04-06 13:33:54 |
| TXN-01010909 | DoorDash | $149.88 | $44.96 | $104.92 | 2026-04-06 13:32:19 |
| TXN-01011569 | DoorDash | $154.05 | $46.22 | $107.83 | 2026-04-06 13:29:20 |
| TXN-01010276 | DoorDash | $153.05 | $45.91 | $107.14 | 2026-04-06 13:28:36 |
| TXN-01010286 | DoorDash | $99.37 | $29.81 | $69.56 | 2026-04-06 13:22:28 |
| TXN-01010217 | DoorDash | $130.67 | $39.20 | $91.47 | 2026-04-06 13:07:38 |
| TXN-01011701 | DoorDash | $156.51 | $46.95 | $109.56 | 2026-04-06 13:05:21 |
| TXN-01010253 | DoorDash | $137.55 | $41.27 | $96.28 | 2026-04-06 13:00:50 |
| TXN-01009354 | DoorDash | $68.74 | $20.62 | $48.12 | 2026-04-06 12:52:52 |
| TXN-01011447 | DoorDash | $51.83 | $15.55 | $36.28 | 2026-04-06 12:51:08 |
| TXN-01010126 | DoorDash | $68.85 | $20.65 | $48.20 | 2026-04-06 12:48:15 |
| TXN-01010691 | DoorDash | $100.51 | $30.15 | $70.36 | 2026-04-06 12:47:35 |
| TXN-01011047 | DoorDash | $90.56 | $27.17 | $63.39 | 2026-04-06 12:42:55 |
| TXN-01010995 | DoorDash | $68.41 | $20.52 | $47.89 | 2026-04-06 12:40:09 |
| TXN-01011743 | DoorDash | $55.52 | $16.66 | $38.86 | 2026-04-06 12:33:06 |