Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016331 | Toast | $134.25 | $3.49 | $130.76 | 2026-04-06 15:00:11 |
| TXN-01017498 | Toast | $82.17 | $2.14 | $80.03 | 2026-04-06 14:55:54 |
| TXN-01015808 | Toast | $58.88 | $1.53 | $57.35 | 2026-04-06 14:23:05 |
| TXN-01017034 | Toast | $135.31 | $3.52 | $131.79 | 2026-04-06 14:03:54 |
| TXN-01016021 | Toast | $66.83 | $1.74 | $65.09 | 2026-04-06 14:00:10 |
| TXN-01015897 | Toast | $128.77 | $3.35 | $125.42 | 2026-04-06 13:55:05 |
| TXN-01016685 | Toast | $109.00 | $2.83 | $106.17 | 2026-04-06 13:46:56 |
| TXN-01016883 | Toast | $142.35 | $3.70 | $138.65 | 2026-04-06 13:45:56 |
| TXN-01017518 | Toast | $67.21 | $1.75 | $65.46 | 2026-04-06 13:38:13 |
| TXN-01015903 | Toast | $49.03 | $1.27 | $47.76 | 2026-04-06 13:37:30 |
| TXN-01017404 | Toast | $78.25 | $2.03 | $76.22 | 2026-04-06 13:35:02 |
| TXN-01017124 | Toast | $136.24 | $3.54 | $132.70 | 2026-04-06 13:31:06 |
| TXN-01016491 | Toast | $113.57 | $2.95 | $110.62 | 2026-04-06 13:30:32 |
| TXN-01016365 | Toast | $120.91 | $3.14 | $117.77 | 2026-04-06 13:28:14 |
| TXN-01016466 | Toast | $39.23 | $1.02 | $38.21 | 2026-04-06 13:21:54 |
| TXN-01016101 | Toast | $47.16 | $1.23 | $45.93 | 2026-04-06 12:26:22 |
| TXN-01016441 | Toast | $67.25 | $1.75 | $65.50 | 2026-04-06 12:22:59 |
| TXN-01016269 | Toast | $45.14 | $1.17 | $43.97 | 2026-04-06 12:18:56 |
| TXN-01016386 | Toast | $78.65 | $2.04 | $76.61 | 2026-04-06 12:17:59 |
| TXN-01016345 | Toast | $116.51 | $3.03 | $113.48 | 2026-04-06 12:08:06 |
| TXN-01016167 | Toast | $117.83 | $3.06 | $114.77 | 2026-04-06 11:56:20 |
| TXN-01017398 | Toast | $56.73 | $1.47 | $55.26 | 2026-04-06 11:51:52 |
| TXN-01017202 | Toast | $99.45 | $2.59 | $96.86 | 2026-04-06 11:46:58 |
| TXN-01017182 | Toast | $90.95 | $2.36 | $88.59 | 2026-04-06 11:34:15 |
| TXN-01016270 | Toast | $97.09 | $2.52 | $94.57 | 2026-04-06 11:26:46 |