Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012751 | UberEats | $106.63 | $31.99 | $74.64 | 2026-04-06 13:31:27 |
| TXN-01012521 | UberEats | $99.10 | $29.73 | $69.37 | 2026-04-06 13:31:25 |
| TXN-01013043 | UberEats | $124.52 | $37.36 | $87.16 | 2026-04-06 13:25:55 |
| TXN-01013008 | UberEats | $44.07 | $13.22 | $30.85 | 2026-04-06 13:15:51 |
| TXN-01012587 | UberEats | $64.16 | $19.25 | $44.91 | 2026-04-06 13:15:46 |
| TXN-01012606 | UberEats | $66.34 | $19.90 | $46.44 | 2026-04-06 13:15:46 |
| TXN-01014167 | UberEats | $47.75 | $14.32 | $33.43 | 2026-04-06 13:06:55 |
| TXN-01013537 | UberEats | $124.54 | $37.36 | $87.18 | 2026-04-06 12:52:11 |
| TXN-01012750 | UberEats | $155.02 | $46.51 | $108.51 | 2026-04-06 12:32:22 |
| TXN-01013626 | UberEats | $123.38 | $37.01 | $86.37 | 2026-04-06 12:26:16 |
| TXN-01014177 | UberEats | $50.01 | $15.00 | $35.01 | 2026-04-06 12:13:20 |
| TXN-01012946 | UberEats | $62.06 | $18.62 | $43.44 | 2026-04-06 12:10:16 |
| TXN-01014512 | UberEats | $62.44 | $18.73 | $43.71 | 2026-04-06 12:08:57 |
| TXN-01013246 | UberEats | $134.17 | $40.25 | $93.92 | 2026-04-06 12:08:48 |
| TXN-01012350 | UberEats | $72.75 | $21.82 | $50.93 | 2026-04-06 11:55:46 |
| TXN-01012408 | UberEats | $94.99 | $28.50 | $66.49 | 2026-04-06 11:55:18 |
| TXN-01013642 | UberEats | $85.15 | $25.55 | $59.60 | 2026-04-06 11:53:43 |
| TXN-01014155 | UberEats | $55.79 | $16.74 | $39.05 | 2026-04-06 11:44:49 |
| TXN-01013744 | UberEats | $98.80 | $29.64 | $69.16 | 2026-04-06 11:26:54 |
| TXN-01013453 | UberEats | $150.98 | $45.29 | $105.69 | 2026-04-06 11:18:56 |
| TXN-01013010 | UberEats | $55.31 | $16.59 | $38.72 | 2026-04-06 11:08:08 |
| TXN-01013680 | UberEats | $63.05 | $18.91 | $44.14 | 2026-04-06 11:04:11 |
| TXN-01012378 | UberEats | $97.76 | $29.33 | $68.43 | 2026-04-06 11:03:53 |
| TXN-01012698 | UberEats | $106.70 | $32.01 | $74.69 | 2026-04-06 10:59:55 |
| TXN-01013566 | UberEats | $49.08 | $14.72 | $34.36 | 2026-04-06 10:51:13 |