Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014723 | GrubHub | $77.35 | $23.20 | $54.15 | 2026-03-18 10:09:00 |
| TXN-01015091 | GrubHub | $107.66 | $32.30 | $75.36 | 2026-03-18 09:46:59 |
| TXN-01014687 | GrubHub | $64.94 | $19.48 | $45.46 | 2026-03-18 09:32:05 |
| TXN-01015038 | GrubHub | $55.31 | $16.59 | $38.72 | 2026-03-18 09:04:00 |
| TXN-01015360 | GrubHub | $113.41 | $34.02 | $79.39 | 2026-03-18 08:38:41 |
| TXN-01014964 | GrubHub | $134.16 | $40.25 | $93.91 | 2026-03-18 08:11:28 |
| TXN-01015224 | GrubHub | $82.33 | $24.70 | $57.63 | 2026-03-17 20:59:48 |
| TXN-01015521 | GrubHub | $127.46 | $38.24 | $89.22 | 2026-03-17 20:35:27 |
| TXN-01015577 | GrubHub | $92.77 | $27.83 | $64.94 | 2026-03-17 19:53:14 |
| TXN-01015643 | GrubHub | $79.69 | $23.91 | $55.78 | 2026-03-17 19:42:29 |
| TXN-01015596 | GrubHub | $138.86 | $41.66 | $97.20 | 2026-03-17 19:03:26 |
| TXN-01015540 | GrubHub | $85.84 | $25.75 | $60.09 | 2026-03-17 19:03:21 |
| TXN-01015364 | GrubHub | $147.84 | $44.35 | $103.49 | 2026-03-17 18:54:00 |
| TXN-01014771 | GrubHub | $107.82 | $32.35 | $75.47 | 2026-03-17 18:45:30 |
| TXN-01015033 | GrubHub | $47.99 | $14.40 | $33.59 | 2026-03-17 18:37:59 |
| TXN-01015456 | GrubHub | $119.13 | $35.74 | $83.39 | 2026-03-17 18:32:48 |
| TXN-01015249 | GrubHub | $144.12 | $43.24 | $100.88 | 2026-03-17 18:26:09 |
| TXN-01014999 | GrubHub | $68.73 | $20.62 | $48.11 | 2026-03-17 18:20:27 |
| TXN-01015558 | GrubHub | $133.25 | $39.98 | $93.27 | 2026-03-17 17:18:29 |
| TXN-01015254 | GrubHub | $88.95 | $26.68 | $62.27 | 2026-03-17 17:07:57 |
| TXN-01015092 | GrubHub | $98.42 | $29.53 | $68.89 | 2026-03-17 17:05:59 |
| TXN-01014857 | GrubHub | $46.39 | $13.92 | $32.47 | 2026-03-17 16:44:00 |
| TXN-01014863 | GrubHub | $134.53 | $40.36 | $94.17 | 2026-03-17 16:29:15 |
| TXN-01015206 | GrubHub | $75.94 | $22.78 | $53.16 | 2026-03-17 15:41:37 |
| TXN-01015002 | GrubHub | $138.94 | $41.68 | $97.26 | 2026-03-17 15:02:21 |