Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015307 | GrubHub | $47.97 | $14.39 | $33.58 | 2026-03-17 14:43:16 |
| TXN-01015530 | GrubHub | $145.66 | $43.70 | $101.96 | 2026-03-17 14:30:00 |
| TXN-01015505 | GrubHub | $94.50 | $28.35 | $66.15 | 2026-03-17 14:25:57 |
| TXN-01015573 | GrubHub | $144.26 | $43.28 | $100.98 | 2026-03-17 13:23:50 |
| TXN-01014956 | GrubHub | $127.51 | $38.25 | $89.26 | 2026-03-17 12:46:31 |
| TXN-01014709 | GrubHub | $143.89 | $43.17 | $100.72 | 2026-03-17 12:43:11 |
| TXN-01015412 | GrubHub | $62.73 | $18.82 | $43.91 | 2026-03-17 12:26:08 |
| TXN-01014982 | GrubHub | $118.19 | $35.46 | $82.73 | 2026-03-17 12:20:46 |
| TXN-01015365 | GrubHub | $90.64 | $27.19 | $63.45 | 2026-03-17 12:11:32 |
| TXN-01015468 | GrubHub | $119.66 | $35.90 | $83.76 | 2026-03-17 12:04:17 |
| TXN-01015115 | GrubHub | $146.79 | $44.04 | $102.75 | 2026-03-17 12:00:32 |
| TXN-01015232 | GrubHub | $84.08 | $25.22 | $58.86 | 2026-03-17 11:19:27 |
| TXN-01015126 | GrubHub | $157.54 | $47.26 | $110.28 | 2026-03-17 11:02:20 |
| TXN-01015136 | GrubHub | $155.55 | $46.66 | $108.89 | 2026-03-17 10:46:01 |
| TXN-01015118 | GrubHub | $112.96 | $33.89 | $79.07 | 2026-03-17 10:31:32 |
| TXN-01015220 | GrubHub | $57.15 | $17.14 | $40.01 | 2026-03-17 08:22:23 |
| TXN-01015027 | GrubHub | $147.23 | $44.17 | $103.06 | 2026-03-17 08:22:05 |
| TXN-01014724 | GrubHub | $102.61 | $30.78 | $71.83 | 2026-03-16 23:47:27 |
| TXN-01015713 | GrubHub | $85.23 | $25.57 | $59.66 | 2026-03-16 21:42:14 |
| TXN-01014929 | GrubHub | $118.51 | $35.55 | $82.96 | 2026-03-16 19:25:13 |
| TXN-01015383 | GrubHub | $148.47 | $44.54 | $103.93 | 2026-03-16 18:52:12 |
| TXN-01015242 | GrubHub | $84.72 | $25.42 | $59.30 | 2026-03-16 18:46:01 |
| TXN-01014965 | GrubHub | $151.87 | $45.56 | $106.31 | 2026-03-16 18:40:37 |
| TXN-01014989 | GrubHub | $54.98 | $16.49 | $38.49 | 2026-03-16 18:24:32 |
| TXN-01014946 | GrubHub | $105.30 | $31.59 | $73.71 | 2026-03-16 18:22:42 |