Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015213 | GrubHub | $77.22 | $23.17 | $54.05 | 2026-03-16 17:35:07 |
| TXN-01014960 | GrubHub | $68.11 | $20.43 | $47.68 | 2026-03-16 17:29:08 |
| TXN-01014746 | GrubHub | $101.55 | $30.46 | $71.09 | 2026-03-16 16:13:25 |
| TXN-01015119 | GrubHub | $82.09 | $24.63 | $57.46 | 2026-03-16 15:31:02 |
| TXN-01015500 | GrubHub | $113.13 | $33.94 | $79.19 | 2026-03-16 15:03:19 |
| TXN-01014801 | GrubHub | $90.72 | $27.22 | $63.50 | 2026-03-16 13:39:58 |
| TXN-01015654 | GrubHub | $113.49 | $34.05 | $79.44 | 2026-03-16 13:32:05 |
| TXN-01015357 | GrubHub | $90.34 | $27.10 | $63.24 | 2026-03-16 13:21:44 |
| TXN-01014947 | GrubHub | $158.57 | $47.57 | $111.00 | 2026-03-16 13:19:03 |
| TXN-01015666 | GrubHub | $123.67 | $37.10 | $86.57 | 2026-03-16 12:54:16 |
| TXN-01015160 | GrubHub | $83.27 | $24.98 | $58.29 | 2026-03-16 12:45:19 |
| TXN-01015150 | GrubHub | $104.17 | $31.25 | $72.92 | 2026-03-16 12:14:14 |
| TXN-01014847 | GrubHub | $81.01 | $24.30 | $56.71 | 2026-03-16 12:06:29 |
| TXN-01014871 | GrubHub | $75.69 | $22.71 | $52.98 | 2026-03-16 12:02:23 |
| TXN-01015483 | GrubHub | $134.35 | $40.30 | $94.05 | 2026-03-16 11:49:01 |
| TXN-01015401 | GrubHub | $88.12 | $26.44 | $61.68 | 2026-03-16 11:28:09 |
| TXN-01015429 | GrubHub | $51.47 | $15.44 | $36.03 | 2026-03-16 11:13:35 |
| TXN-01015427 | GrubHub | $55.81 | $16.74 | $39.07 | 2026-03-16 10:53:08 |
| TXN-01015006 | GrubHub | $150.38 | $45.11 | $105.27 | 2026-03-16 10:24:31 |
| TXN-01014889 | GrubHub | $57.62 | $17.29 | $40.33 | 2026-03-16 09:37:15 |
| TXN-01015402 | GrubHub | $100.37 | $30.11 | $70.26 | 2026-03-16 09:36:53 |
| TXN-01015714 | GrubHub | $67.46 | $20.24 | $47.22 | 2026-03-16 09:23:45 |
| TXN-01015334 | GrubHub | $128.24 | $38.47 | $89.77 | 2026-03-16 08:36:45 |
| TXN-01015228 | GrubHub | $89.34 | $26.80 | $62.54 | 2026-03-15 21:41:05 |
| TXN-01014832 | GrubHub | $110.48 | $33.14 | $77.34 | 2026-03-15 21:05:49 |