Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015409 | GrubHub | $52.45 | $15.73 | $36.72 | 2026-03-15 12:29:01 |
| TXN-01015048 | GrubHub | $53.02 | $15.91 | $37.11 | 2026-03-15 12:24:02 |
| TXN-01014791 | GrubHub | $127.73 | $38.32 | $89.41 | 2026-03-15 12:05:16 |
| TXN-01015149 | GrubHub | $58.39 | $17.52 | $40.87 | 2026-03-15 11:55:47 |
| TXN-01015012 | GrubHub | $103.83 | $31.15 | $72.68 | 2026-03-15 10:46:05 |
| TXN-01015470 | GrubHub | $45.53 | $13.66 | $31.87 | 2026-03-15 10:10:33 |
| TXN-01015559 | GrubHub | $124.87 | $37.46 | $87.41 | 2026-03-15 09:18:41 |
| TXN-01015504 | GrubHub | $90.47 | $27.14 | $63.33 | 2026-03-15 08:46:01 |
| TXN-01015461 | GrubHub | $129.83 | $38.95 | $90.88 | 2026-03-15 08:39:40 |
| TXN-01015418 | GrubHub | $103.12 | $30.94 | $72.18 | 2026-03-14 21:45:18 |
| TXN-01015235 | GrubHub | $64.22 | $19.27 | $44.95 | 2026-03-14 21:10:12 |
| TXN-01014827 | GrubHub | $157.79 | $47.34 | $110.45 | 2026-03-14 20:23:58 |
| TXN-01015709 | GrubHub | $158.02 | $47.41 | $110.61 | 2026-03-14 20:20:54 |
| TXN-01015387 | GrubHub | $132.36 | $39.71 | $92.65 | 2026-03-14 19:59:00 |
| TXN-01015180 | GrubHub | $86.50 | $25.95 | $60.55 | 2026-03-14 19:49:47 |
| TXN-01015413 | GrubHub | $102.05 | $30.61 | $71.44 | 2026-03-14 19:21:07 |
| TXN-01015474 | GrubHub | $88.03 | $26.41 | $61.62 | 2026-03-14 19:09:02 |
| TXN-01014951 | GrubHub | $95.66 | $28.70 | $66.96 | 2026-03-14 18:46:52 |
| TXN-01015212 | GrubHub | $144.15 | $43.24 | $100.91 | 2026-03-14 18:14:00 |
| TXN-01014892 | GrubHub | $84.37 | $25.31 | $59.06 | 2026-03-14 18:12:40 |
| TXN-01014728 | GrubHub | $111.09 | $33.33 | $77.76 | 2026-03-14 18:03:59 |
| TXN-01015030 | GrubHub | $133.71 | $40.11 | $93.60 | 2026-03-14 18:01:35 |
| TXN-01014913 | GrubHub | $91.72 | $27.52 | $64.20 | 2026-03-14 17:22:48 |
| TXN-01014869 | GrubHub | $62.86 | $18.86 | $44.00 | 2026-03-14 17:06:54 |
| TXN-01014974 | GrubHub | $99.12 | $29.74 | $69.38 | 2026-03-14 16:23:58 |