Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017066 | Toast | $98.67 | $2.57 | $96.10 | 2026-04-06 19:11:52 |
| TXN-01018669 | Square | $119.79 | $3.47 | $116.32 | 2026-04-06 19:11:20 |
| TXN-01014665 | UberEats | $99.84 | $29.95 | $69.89 | 2026-04-06 19:10:07 |
| TXN-01013465 | UberEats | $75.61 | $22.68 | $52.93 | 2026-04-06 19:08:14 |
| TXN-01009367 | DoorDash | $143.74 | $43.12 | $100.62 | 2026-04-06 19:07:23 |
| TXN-01016581 | Toast | $66.76 | $1.74 | $65.02 | 2026-04-06 19:05:25 |
| TXN-01014203 | UberEats | $132.79 | $39.84 | $92.95 | 2026-04-06 19:00:56 |
| TXN-01013440 | UberEats | $100.53 | $30.16 | $70.37 | 2026-04-06 19:00:13 |
| TXN-01016839 | Toast | $58.34 | $1.52 | $56.82 | 2026-04-06 18:59:20 |
| TXN-01009782 | DoorDash | $62.31 | $18.69 | $43.62 | 2026-04-06 18:58:40 |
| TXN-01016549 | Toast | $51.13 | $1.33 | $49.80 | 2026-04-06 18:55:58 |
| TXN-01017647 | Toast | $121.69 | $3.16 | $118.53 | 2026-04-06 18:53:55 |
| TXN-01013672 | UberEats | $60.34 | $18.10 | $42.24 | 2026-04-06 18:50:47 |
| TXN-01017987 | Square | $113.34 | $3.29 | $110.05 | 2026-04-06 18:49:16 |
| TXN-01014052 | UberEats | $56.40 | $16.92 | $39.48 | 2026-04-06 18:47:46 |
| TXN-01015085 | GrubHub | $109.58 | $32.87 | $76.71 | 2026-04-06 18:47:31 |
| TXN-01011354 | DoorDash | $72.20 | $21.66 | $50.54 | 2026-04-06 18:46:34 |
| TXN-01017079 | Toast | $86.13 | $2.24 | $83.89 | 2026-04-06 18:46:18 |
| TXN-01012265 | DoorDash | $71.85 | $21.55 | $50.30 | 2026-04-06 18:46:11 |
| TXN-01015202 | GrubHub | $116.45 | $34.94 | $81.51 | 2026-04-06 18:45:53 |
| TXN-01014830 | GrubHub | $53.07 | $15.92 | $37.15 | 2026-04-06 18:45:37 |
| TXN-01017475 | Toast | $55.77 | $1.45 | $54.32 | 2026-04-06 18:45:21 |
| TXN-01018381 | Square | $96.98 | $2.81 | $94.17 | 2026-04-06 18:45:18 |
| TXN-01014992 | GrubHub | $56.88 | $17.06 | $39.82 | 2026-04-06 18:43:16 |
| TXN-01017653 | Toast | $54.19 | $1.41 | $52.78 | 2026-04-06 18:42:56 |