Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017364 | Toast | $76.95 | $2.00 | $74.95 | 2026-03-09 12:35:28 |
| TXN-01012435 | UberEats | $93.24 | $27.97 | $65.27 | 2026-03-09 12:34:48 |
| TXN-01018009 | Square | $69.35 | $2.01 | $67.34 | 2026-03-09 12:33:30 |
| TXN-01015776 | Toast | $125.64 | $3.27 | $122.37 | 2026-03-09 12:31:58 |
| TXN-01012731 | UberEats | $55.95 | $16.79 | $39.16 | 2026-03-09 12:31:08 |
| TXN-01016901 | Toast | $42.11 | $1.09 | $41.02 | 2026-03-09 12:28:58 |
| TXN-01016327 | Toast | $144.37 | $3.75 | $140.62 | 2026-03-09 12:23:14 |
| TXN-01012633 | UberEats | $122.12 | $36.64 | $85.48 | 2026-03-09 12:21:41 |
| TXN-01015869 | Toast | $115.20 | $3.00 | $112.20 | 2026-03-09 12:21:40 |
| TXN-01015541 | GrubHub | $142.10 | $42.63 | $99.47 | 2026-03-09 12:20:50 |
| TXN-01017772 | Square | $119.14 | $3.46 | $115.68 | 2026-03-09 12:17:30 |
| TXN-01011515 | DoorDash | $155.44 | $46.63 | $108.81 | 2026-03-09 12:15:25 |
| TXN-01010938 | DoorDash | $59.39 | $17.82 | $41.57 | 2026-03-09 12:13:04 |
| TXN-01012333 | UberEats | $145.06 | $43.52 | $101.54 | 2026-03-09 12:12:38 |
| TXN-01015464 | GrubHub | $50.30 | $15.09 | $35.21 | 2026-03-09 12:11:43 |
| TXN-01009357 | DoorDash | $63.15 | $18.95 | $44.20 | 2026-03-09 12:07:35 |
| TXN-01013392 | UberEats | $66.75 | $20.02 | $46.73 | 2026-03-09 12:05:20 |
| TXN-01013211 | UberEats | $133.91 | $40.17 | $93.74 | 2026-03-09 12:04:21 |
| TXN-01012338 | UberEats | $154.93 | $46.48 | $108.45 | 2026-03-09 12:01:13 |
| TXN-01010519 | DoorDash | $143.59 | $43.08 | $100.51 | 2026-03-09 12:00:50 |
| TXN-01010095 | DoorDash | $118.42 | $35.53 | $82.89 | 2026-03-09 11:59:20 |
| TXN-01012291 | DoorDash | $140.29 | $42.09 | $98.20 | 2026-03-09 11:56:00 |
| TXN-01015276 | GrubHub | $72.32 | $21.70 | $50.62 | 2026-03-09 11:53:32 |
| TXN-01018016 | Square | $85.98 | $2.49 | $83.49 | 2026-03-09 11:53:00 |
| TXN-01017509 | Toast | $98.83 | $2.57 | $96.26 | 2026-03-09 11:52:30 |